On August 26, the 2022 (25th) Chengdu International Automobile Exhibition officially kicked off at the Western China International Expo City. With the theme of “Hello New World”, Denza Motors brought its first medium-sized SUV concept. Two models including the car INCEPTION and the medium and large MPV Denza D9 were unveiled in Hall 3. The concept car that debuted in the world at this auto show integrates the continuous innovation and practice of the Denza brand over the past 12 years. With both potential energy aesthetics, futuristic forward-looking design, and humanized pioneering technology, it once again defines the weather vane of the new luxury market. It has won wide attention from audiences at home and abroad.
The world premiere of the Denza mid-size SUV concept car, Zhao Changjiang, general manager of Denza sales division and chief co-creation officer of Denza Motors, took a group photo with the guests
A new luxury feast that goes beyond sensory experience
As the first international A-class auto show to participate in after the brand refurbishment, Denza fully displayed its new brand image of “intelligence, safety and new luxury” with a double-decker independent booth. The overall space design of the booth adopts the architectural structure of the core tube, and infuses the spiritual concepts of “inclusiveness” and “embracing of nature and sustainability” of the Tengshi LOGO; the application of large-area wood grain materials and curved elements makes the space visually Bring a more comfortable feeling.
Denza booth in Hall 3, West China International Expo City
DENZA has fully demonstrated its profound thinking and beautiful imagination of the new luxury and all-excellent travel life driven by the wave of smart travel through the exhibition content of 4 major sections in 3 exhibition areas. The interactive device carefully built for users, pays attention to the story transmission and the experience of the experiencer, rather than blindly pursuing the “sense of technology”, so that the experiencer can fully understand the “wisdom” value of the brand.
DENZA booth exhibits
It is worth mentioning that the DENZA booth uses modular and environmentally friendly materials, which greatly improves the reuse rate of booth materials, reduces waste, and shows environmental awareness. ” concept.
Simple and elegant, integrating the sense of art and technology, the well-designed layout brings people a new luxury aesthetic feeling that directly hits the hearts of the people, making the unique DENZA booth more recognizable and becoming the most attractive in this auto show. One of the highlights of the exhibition area, which constantly attracts many audiences to enter the venue to experience and punch in.
Stunning the audience, the new luxury lineup shines on the same stage
As the protagonist of the auto show, the Denza D9 dual-power DM-i version and EV version, as well as the new SUV concept car, all appeared under the Denza brand, showing full sincerity and strength. The Denza D9, which defines the epoch-making luxury and all-round MPV, is based on advanced technology and intelligent manufacturing capabilities. Denza D9 has 30 first-in-class, leading and unique advantageous configurations, which effectively meet the needs of IKEA and IKEA, and redefine new luxury.
Denza D9 exhibition car
With the support of BYD’s smart technology and green technology, Denza D9 uses the car as the carrier to extend the aesthetics of intelligent and environmentally friendly car life. The Denza Link super-intelligent interactive cockpit and the Denza Pilot advanced intelligent driving assistance system make the Denza D9 smarter and understand the user better. Under the blessing of Denza e-platform 3.0 technology and DM-i super hybrid technology, the driving performance of D9 has reached a new height, becoming the best MPV to drive. Since the Denza brand renewal and D9 pre-sale conference on May 16, the total number of D9 orders has exceeded 40,000 units, shaking the market with dazzling results and becoming a benchmark for luxury new energy MPVs.
The world premiere of the first mid-size SUV concept car in the future
On the day of the media day, the Denza brand’s first mid-size SUV concept car, INCEPTION, made its debut to the global public and quickly attracted the attention of the audience.
INCEPTION means “Prelude, Prelude, Founding”, Denza draws inspiration from people’s imagination of the future, and based on this, reshapes the future travel imagination and opens a new era of pure electricity. At the debut scene, Zhao Changjiang, General Manager of Denza Sales Division and Chief Co-creation Officer of Denza Motors, said that INCEPTION is a concept car created by Denza based on users’ imagination of the future. In the future, Denza will continue to use various methods Co-create with users to create a smart travel ecosystem that we all yearn for. “With the concept car as a co-creation, we have developed a leading product. So we named this concept car INCEPTION, and opened a new chapter in travel with “prologue, beginning, founding”.”
Zhao Changjiang, General Manager of Denza Sales Division and Chief Co-creation Officer of Denza Motors
INCEPTION is a living body based on “wisdom and spirituality”, digitally reshapes power machinery, and creates a new era of intelligent life. It has three characteristics: wisdom and spirituality, technological power and passion. At the design level, based on the π-motion design concept, technology is injected into the vitality, leading the aesthetic trend of the second-generation pure electric vehicle fashion sports low lying.
The elegant curved lines on the side are the inherent sports soul of the Denshi family. The front face adopts a double-layer design. The first layer continues the family-like front face of Tengshi, showing the minimalist fashion and purity of the city. The second layer is a diamond-cut luminous grille, exuding top-down confidence and elegance. light.
DENZA also takes technology design into consideration in the way of logo processing. The logo with layered crystal texture gives people a deep echo of technology in time and space, creating a sense of extension and technology in multi-dimensional space. The original time-space shuttle through-type taillights fully demonstrate the INCEPTION’s wide body profile. The Blade of Time and Space has created a unique vehicle attitude, and the top of the arrow feather canopy is completed in one go, giving the vehicle an elegant momentum of moving forward.
In terms of interior design, INCEPTION is in line with the endless exploration concept of the π-motion design concept. With minimalist lines, it outlines a perfectly symmetrical cockpit, allowing the limited and the infinite to coexist. The future living body mobile cockpit takes the center console as the axis, forming a symmetrical design, echoing the front and rear, elegant and coherent lines, and the dynamic seat design, giving the driver and passengers an infinite sense of flow.
As a leading electric vehicle, most of the radars that are different from other current products adopt a simple cover or abrupt roof design. DENZA will symbolize the intelligent perception. Through the black crystal panel with a sense of technology, it not only reflects the superb technology, but also Highlighting the beauty of design, DENZA will once again lead the new aesthetics of potential energy design. In order to achieve more intelligence and safety, Denza is committed to starting from the role of “intelligent driving remodeler”, and realizes full-scene intelligent assisted driving by equipped with a high-sensing dual lidar system. As an SUV concept car developed with the concept of super-running, INCEPTION has a 3-second acceleration of 100 kilometers, lightly stepping on the switch, and instantly experience the super-space light speed power.
Denza SUV concept car
2022 is the year when the Denza brand is renewed and the product series are launched one after another. The increasingly perfect product matrix has established a leading position in various market segments, and with the attitude of the pioneer of the times, it leads the new pattern of innovative luxury and all-round travel.
Facing the emerging new opportunities and new challenges, as a new energy pioneer integrating BYD’s world-leading new energy technology genes and Mercedes-Benz’s world-renowned luxury car-making genes, Denza is “gathering together” in innovative development. It will move forward with great strides toward the new world of smart travel, and fully embrace the trend of “electricity, intelligence, networking, and sharing” in the automotive industry.
As Zhao Changjiang said: “Those who observe the trend are wise, and those who control the trend win. In the past 12 years, we have been poised for development. Now, we will definitely take advantage of the trend. Tengshi will continue to adhere to the concept of sharing and co-creation with users. , inject technology into automobiles, and focus on creating world-class new energy luxury automobile products for users. We will create a new world, and we will work with you to create a luxurious and excellent travel experience.”
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