Consumption is one of the troikas driving economic growth. In the “Specific Measures on Helping Enterprises Relief and Accelerating the Recovery of Consumption” jointly issued by the 8 departments of Beijing, it is pointed out that 100 million yuan of catering consumption coupons will be issued through online and offline methods to promote the orderly recovery of the catering market.
The reporter was informed that, under the guidance of the Beijing Municipal Bureau of Commerce, Meituan launched a series of “Beautiful Reunion” Beijing food and beverage consumption coupon activities, aiming to stimulate the vitality of local consumption and help small, medium, and micro entity merchants recover quickly.
From July 18th to August 16th, at 10:00 am every day, consumers in Beijing can log in to Meituan and Meituan Takeaway App to grab coupons. and the Meituan platform for consumption, citizens can view the list of specific merchants on the event page.
▲From 10:00 on July 18, Beijing consumers can log in to Meituan and Meituan to grab coupons
It is understood that the discount amount of this consumption coupon includes: 15 yuan for Beijing dining takeaway coupons over 50, 30 yuan for over 100; Beijing dining dine-in coupons over 50 minus 15, over 100 minus 30 yuan, a total of four denominations.
As for how to get coupons? How to use the purchased coupons? The relevant person in charge of Meituan said that in the process of receiving takeaway food and beverage consumption coupons, users can enter the Meituan and Meituan takeaway activity pages and click the “receive” button after real-name authentication to have the opportunity to receive them. Each denomination coupon can only be received by each real-name user, and can be received every day during the event. The received food and beverage consumption coupons can be viewed in “Meituan App-My-Red Packet Cards-Coupon Packet” or “Meituan Takeaway APP-My-Red Packet/God Coupon-Consumption Coupon”.
At the same time, before dine-in consumption, citizens can enter the Meituan “Reunion Beauty Beijing Food and Beverage Voucher” venue after real-name authentication to receive dine-in food and beverage coupons, and place an order for a preferential package or voucher for a favorite restaurant, as long as the actual payment amount reaches the designated consumption. The amount can be deducted with consumption coupons.
In order to better benefit people’s livelihood and improve the efficiency of consumption voucher subsidies, the rules for issuing food and beverage consumption vouchers this time are also different from those in the past, that is, consumers in Beijing can receive food and beverage consumption vouchers every day, but they must be used on the same day after receiving them. You can directly place an order online. After you place an online order for dine-in and dining coupons, you must enter the store for consumption on the same day. Otherwise, the coupons will be automatically invalidated at 23:59:59 on the day of collection and cannot be used. Group purchases purchased with coupons Packages will also be fully refunded.
“Little summer is here, the weather is getting hotter recently, and I don’t really want to go out. In the afternoon, I usually order a few cups of iced drinks with my friends on the takeaway platform to cool off and relieve the heat. Now that there are activities on the platform, I feel that the consumption coupons are full of reductions. It’s quite big. Moreover, the consumption coupons can also be used in combination with other preferential activities on the Meituan platform to enjoy the ‘discount on top’ discount.” Ms. Gao, who works in the Wangjing business district in Chaoyang District, Beijing, told reporters.
With the arrival of hot summer, barbecue, crayfish, tea, etc. have become the “summer standard” for Beijingers, setting off a summer catering consumption carnival. Driven by the summer economy, the issuance of Meituan takeaway coupons further helped catering merchants recover.
Mr. Zhang Zhan, a restaurant specializing in crayfish in Haidian District, said, “Soon after the resumption of dine-in, the peak summer night snack season has also begun, and we are working overtime to receive more orders. Now the government and the platform are jointly issuing takeaway consumption with such a large discount. With coupons, consumers get benefits, merchants increase sales, and consumer coupons are of great help to merchants.”
It is reported that in order to avoid the system instability caused by the excessive flow of coupon grabbing in a short period of time, Meituan has done technical stress testing in advance to improve the user experience of grabbing vouchers and make the operation of users grabbing vouchers more smooth. At the same time, the customer service was organized to conduct intensive training to ensure that the customer service can answer consumer coupon-related questions in a timely manner, and take various measures to ensure the implementation of government subsidies.
The relevant person in charge of Meituan said that this event will further improve the subsidy efficiency and scale of consumer coupons in the consumption of brick-and-mortar merchants, and effectively boost local catering consumption. In the future, Meituan will continue to use its digital capabilities to help recovery of offline consumption and the construction of Beijing as an international consumption center city.
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