I had a video chat with @PlantSan this afternoon, and in the last ten minutes, I was able to clear up a lot of the doubts and problems I’ve been having about the direction of my work in recent times. I think it’s important to talk to people more often (of course, it’s also important to choose the right people), rather than always thinking and working on things on your own.
Rush through the evening to write down some of my ideas and think about them as I organize them.
Adjustments to current platform content
Jitterbug: Breakaway
In the first two years, I relied on the video program in watermelon to distribute videos (which took very little time and effort), and I had some platform incentive income every month, which was not much but enough to be counted in the income structure. But recently the revenue from the Jitterbug platform has plummeted, soConsider ditching Jitterbug as a platform. Recently had to look into how to direct Shake Shack viewers to my other main content numbers (e.g., create a small video topping the packet letter microsignal lead?). .
B-Site: no longer the most important
No longer using B as the most important video content platform, just a piece of the overall content system (mid-video).
Station B stands forVideo content in landscapeThe income from the platform incentive program on B-Site started to drop sharply last year, and is almost negligible, but B-Site, as the content platform with the largest number of orders from my partners, will continue to produce and publish videos, and will also take orders, but will be more “selective” than before in the selection of orders, and will only take products that I really recognize and like. This part of the income can be used as a flexible supplement to the total income from content creation.
Public: Wet & Dry Separation
Public number is the home of graphic content, suitable for personal branding and create private domain, but also suitable for the realization of “knowledge payment” type of product cash landing.
The current idea is – to run two public numbers at the same time.
Change the name of the existing main account “Poplar ME” back to the previous “Mac Pie”, the account positioning “Mac dry goods sharing”, will be very vertical (niche), and will not even send the content of other Apple products (unless the content itself is related to the Mac), and the goal is to achieve the Mac dry goods sharing public number Top 1.
Changed the name of the other public number “Huang Yang’s own place” to “Huang Yang ME”, with a personalized positioning and a broader and more free range of content topics (e.g., pan-Apple experience, efficiency methods, ink screens, parenting, reading, fitness and health, money management, freelancing, etc.), with part of the content coming from the blog (huangyang.me), as well as the graphic version of the video creation selections.
In this way, “Mac Pie” writes pure Mac dry goods, and “Poplar ME” is more wet hobby writing, wet and dry are separated, the readers’ needs for both dry and wet goods can be satisfied with more certainty, and they themselves can be freed from the past entanglement (the double loss of mental energy and time), and at the same time the impulse to write can also be released more smoothly.
The Little Newspaper Boy: Creating a ‘Container’ for Paid Products
Pieter Levels, author of the book MAKE, said:
If you never charge for a product, it will never be a real business, it will always be a side hustle.
Little Newspaper Boy is more like a paid version of newsletter. use Little Newspaper Boy as a “container” to create paid content products, try to earn income by creating quality paid content, and slowly get rid of the current state of basically only being able to earn income by accepting commercial orders (cha cha rice). At the same time, I have to be honest with my users, I take this money to do more and better things, as well as to support my family.
The current plans for the Little Newspaper Boy paid column product are:
1, make a setThe most up-to-date, popular, yet detailed graphic tutorials on Mac usage on the web.The price will go up (e.g. ¥99) at a later date.
It is mainly for the readers of the public number “Mac Pie”, and for some readers who have been reading for free for 8 or 9 years for a long time, ¥69 is not too expensive as a “complementary ticket”.
2, make a setBuilding a Personal Second Brain (a garden of knowledge…whatever) with Apple NotesThe price may increase later, and the content will not be updated after the delivery is completed.
3, make a setPersonal Growth SharingThe name is probably something like “My Digital Approach to Life”, writing about the new perceptions I’ve gained this year in the areas of health (exercise, diet, sleep), relationships (partnership and parenthood), wealth acquisition (money business, freelance creative writing), and philosophy of life (mainly Stoicism) (with knowledge), as well as my own experiences and pitfalls I’ve stepped on after combining them with hands-on practice (with action).
This will probably be the ‘seed version’ of my first book.
4, make a setMy Toolbox, shares personal efficiency tools and methods such as data backup experiences, Mac efficiency methods, shortcut commands, and more.
Little Red Book: do the graphic drape
Mac-related content is still best suited for graphic notes at Little Red Book.
Xiaohongshu’s current slogn “Your Guide to Life” naturally lends itself to Mac dry content, so the current Xiaohongshu account should also be made into a pendant. Prioritize the use of graphic notes, so that the creation cost is lower compared to making videos, and perhaps also more conducive to reader retrieval and reading.
When you swipe a small red book, sometimes it’s not convenient to turn on the external audio to watch the video. Instead, reading graphic notes is more conducive to silent scenes.
The same can be done by starting another number for personal sharing numbers (e.g., distribution of B-site videos).
Haven’t thought particularly hard about the Little Red Book number, but there’s no rush.
YouTube
Medium video, platform incentives are the most conscientious, good for the long tail. Have to think again.
Further afield as well as ideas yet to be thought through:
- Try the podcast
- Write and publish a book
- Developing a software
as well as
1, be patient and believe in long-term value (compound interest).
2, utilize methods and tools to increase creative productivity, work more intensely (e.g., utilizing the ‘Tomato Clock’), work in less time, do anything that is high impact (rewarding), and build your own leverage (after-sleep income) by creating products.
3, be more truthful to your readers (viewers, users) and yourself.