26% of consumers are considering buying the Apple Car electric car

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Sina Technology News Beijing time on the evening of September 2nd, according to reports, a new survey report released by the consulting service Strategic Vision shows that although Apple has not released the rumored Apple Car electric car, 26% of consumers already have Consider buying.

If semiconductor shortages, recession risks, and the transition to electric vehicles are keeping traditional automaker executives up at night. Now they have a new reason for sleeplessness: Consumers were eager to buy even before Apple Car came along.

Strategic Vision just released the results of an annual study that surveyed 200,000 consumers. This year’s survey covers at least 45 car brands and includes Apple Car for the first time.

The survey results: 26% said they would “definitely consider” buying an Apple Car. This ratio ranks third, behind only Toyota (38%) and Honda (32%), and higher than Tesla’s 20%.

26% represented the brand “impression” of Apple Car, and as for the “quality impression” of Apple Car, 24% affirmed it, ranking first. Tesla’s figure is only 11%.

Clearly, this is a powerful branding presence that shows there’s a huge appetite for Apple cars in addition to phones, computers, watches, and TV set-top boxes.

As early as 2014, Apple began secretly developing the Apple Car electric car. In December 2020, it was reported that Apple is advancing self-driving car technology, with the goal of launching an electric car as early as 2024. There have been recent reports that Apple plans to launch a fully self-driving electric car around 2025.

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• 2022-09-02 26% of consumers consider buying the Apple Car electric car before it is released
• 2022-05-05Senior Ford engineer joins Apple Car team
• 2022-02-22It is rumored that Apple is developing the Apple Car self-driving chip module with the Korean packaging and testing factory, which will be completed in 2023
• 2022-01-12It is rumored that a number of Korean auto-related companies are united, hoping to become an Apple car supplier
• 2021-12-22Supply chain says Apple Car will be released in September 2022

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