According to Tech Planet from Taobao insiders, in order to prepare for this 618, Taobao has set up a special project team of the Metaverse, and is optimizing the virtual shopping venue overnight. Metaverse shopping will be launched during the 618.
Its article stated that Taobao had dispatched some technicians a few months ago to explore shopping and interactive scenarios. The focus of which was to solve the problem of linking the “people and goods yard” to ensure that users do not wear plug-in devices. The virtual shopping link is initially implemented at the front end to meet the needs of three-dimensional “going to Taobao”.
Major platforms launched 618 year-end promotions, Taobao launched 618 yuan universe shopping
According to major e-commerce platforms, JD.com, Xiaomi, Pinduoduo, etc. have already launched the annual 618 promotion at 8 pm on May 23. In addition, Tmall and Douyin will launch activities on the 26th and June 1st respectively. .
In terms of subsidies, Taobao/Tmall is full 300-50 this year (200-30 last year), and JD.com cross-store full discount is 299-50; Douyin has launched three levels of full discount this year, and encourages users to use Douyin to pay or DOU Installment; Kuaishou launched an official subsidy of 2 billion.
On the bright spot, there is no 618 party on each platform this year. Tianfeng Securities expects that each platform will save on publicity and public relations costs this year, and will increase the actual subsidy and discount for users.
In addition, for the Metaverse shopping launched by Taobao, from a 33-second internal shopping scene test screen, you can clearly see the basic version of the “Shopping Metaverse”. Users can control the direction through their mobile phones and guide the characters. Walk and shop in the 3D world, and complete certain interactive actions.
According to people familiar with the matter, the above-mentioned screen is still a beta scene. “It looks like an old version from a few months ago. This product is still being optimized, but the goal and end point must be to ensure users’ smooth virtual shopping ability.”
Regarding the year-end promotion expectations, Huaxin Securities believes that the 618 E-commerce Festival is expected to stimulate domestic demand, and the difference between this year and 2021 is that if the epidemic makes good progress in June, the 618 E-commerce Festival is expected to meet the demand for “compensatory consumption”.
Tianfeng Securities also stated that it can focus on the three main lines of platform, advertising media and service providers.
A number of Metaverse conferences will be held in the near future
At the beginning of 2022, “Metaverse” was included in the development plans of many governments. During the Spring Festival and the Winter Olympics, a variety of Metaverse digital products were also unveiled. Industrial Securities pointed out that the average daily turnover of the Metaverse theme sector is high, reflecting the attention and activity of the capital market. It is expected that the Metaverse is expected to become the main investment line throughout 2022.
For three consecutive days from May 26th to 28th, the Metaverse Industry is about to usher in three important events.
On May 26, the 2022 China International Big Data Industry Expo will be held online, during which a Metaverse theme forum will be held on “Breaking through the virtual and reality beyond imagination – sharing new opportunities for the development of the Metaverse”.
From May 27th to 29th, sponsored by China Mobile Communications Federation and Metaverse Industry Committee, Zhongguancun Big Data Industry Alliance and Metaverse Think Tank Committee, organized by the Core Engineering Technology Research Institute of Chain of Things, Metaverse Laboratory, Central Chain Laboratory, The “Exploration and Experiment – Metaverse Consensus Conference” hosted by Central Chain Live will be held on the entire network of Central Chain Live.
It is reported that the conference will release consensus documents such as “Metaverse Citizenship Code”, “Metaverse Governance Rules”, “Metaverse Technology General Principles”, “Metaverse Application Guidelines” and “Metaverse Standard Guidelines”.
On May 28, the launching ceremony of the 6th Global Internet of Things Conference 2022 and the Beijing Summit of the First Global Metaverse Conference will be held online.
What other aspects of the Metaverse will take the lead?
According to the Minsheng Securities Research Report, on May 13, the overseas Metaverse giant Meta showed the latest research and development progress of the head-mounted display device Project Cambria. Different from the previous generation product Meta Quest series, the main application scenario of Project Cambria is the mixed office, and it is expected to be released in the fall of this year. Officially released at the Meta Connect conference. According to the statistical forecast of HP and Poly, the global mixed office and home office market space will be about 6 billion/7 billion US dollars in 2024. According to IDC’s forecast, my country’s video conferencing market will exceed 10 billion yuan in 2024, and the cloud conferencing market will account for nearly 40%.
CITIC Securities believes that in the next 3-5 years, the development of the Metaverse is expected to unfold along three main lines. First of all, we will see exploration in the fields of digital twins, open world games, virtual humans, 3D social networking, 3D conferences, etc. Game companies, video companies and new business companies will be the main force of innovation. These applications and contents will first be based on mobile phones and PCs, which can be implemented in the current Internet environment and generate greater value, but their accumulated capabilities are in line with the Metaverse, and will stimulate greater potential after the next generation of terminal devices are implemented.
CICC said that by reviewing the AR/VR industry bubble in 2017-18 and comparing the layout and development of domestic and foreign companies, compared with accessories such as TWS and smart watches, VR pays more attention to the establishment of an ecosystem, and overseas leading companies continue to focus on software content. investment to promote the coordinated development of software and hardware, thereby enhancing user stickiness. It is expected that in the future, as more domestic and foreign giants invest in ecological construction, it is expected to promote the continuous growth of VR shipments and open the ceiling of application scenarios and product shipments.
edit/lydia
This article is reprinted from: https://news.futunn.com/post/15850577?src=3&report_type=market&report_id=206560&futusource=news_headline_list
This site is for inclusion only, and the copyright belongs to the original author.