Chuangyebang was informed that recently, Zhejiang Prism Holographic Technology Co., Ltd. (hereinafter referred to as “Prism Holographic”) announced the completion of the A+ round of financing of nearly 100 million yuan. This round of financing was jointly invested by the A-round investors Geely Technology Group and Qianhe Investment, and the financing funds It will be used to promote the mass production of its in-vehicle products, the expansion and iteration of the next-generation product line, and the research and development of core technologies.
Prism holography uses nano-optical imaging and micro-structured light field reconstruction technology to separate the image from the medium and present a holographic three-dimensional high-fidelity image in the air to build a future smart living space. The products are widely used in automotive smart cockpit, smart home, entertainment, Media and other industries.
In the automotive field, Prism Hologram is a global Tier 1 supplier of new space displays that meet vehicle-level mass production standards. The vehicle-mounted product AID (Aerial holo Intelligent Display, holographic aerial intelligent display system) based on mediumless holographic imaging technology has been standardized and packaged. Since then, AID has officially opened the era of car-free screens and promoted the ecological construction of intelligent travel with unlimited imagination.
In April 2021, Prism Hologram and Geely Automobile released a holographic smart cockpit. At the press conference, Li Chuanhai, vice president of Geely Automobile Group and dean of Geely Brand Research Institute, said: “Other models of Geely will gradually be equipped with this technology in the future.”
As a strategic shareholder of Prism Hologram, Geely will further deepen strategic synergy in the future. Geely Holding Group’s auto brands include Geely, Lynk & Co, Krypton, Polestar, Volvo, Lotus, England, etc. In the future, prism holographic AID will accelerate the pace of “getting on the bus”.
Display is an important window for human-computer interaction and receiving information, and the application direction is more diversified. The rise of scenarios such as in-vehicle displays, smart displays, virtual reality and metaverse has further expanded the application scope of new displays.
During the “14th Five-Year Plan” period, China will change from a “display power” to a “display power”. In 2021, the High-tech Department of the Ministry of Science and Technology issued a notice for soliciting opinions on 18 key special application guidelines. In terms of new display materials and devices, ultra-thin and wide-angle light Field display technology and systems (common key technologies) are listed as key projects and are the first tasks to be deployed.
The successful R&D and use of prism holographic AID products, its technical originality and technological leadership, not only opens a new window for the global new display technology field, but also serves as the “improve technological originality capability and seize the commanding heights of technological innovation” in my country’s national science and technology strategy. “A specific practice.
With the continuous upgrading of user needs, people have gradually risen from the initial fresh sensory experience to the value level of information acquisition, emotional connection, and social identity. This puts forward higher requirements for technology, that is, on the basis of entertainment, it truly integrates into life and goes deep into the circle.
Prism holographic AID products are positioned as the content and traffic portal of the Internet of Vehicles scene. Its technology can meet the constantly upgrading needs and requirements of users. Combined with multi-modal interaction, it can create a user-exclusive travel mobile space and virtual living space, and improve users’ digital experience in the future. Wisdom experience in life.
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Related events
- Prism Hologram completed A+ round of financing2022-06-21
- Geely Auto releases “Smart Holographic Cockpit”, the first ICON model2021-04-14
- AR application service provider WiMi Hologram WiMi goes to the United States for IPO 2020-03-31
- “Prism Light Entertainment” completed 50 million yuan A round of financing, Geely Technology Group invested 2019-08-09
- Prism Entertainment received 30 million yuan in Pre-A round financing, led by Rongzheng Capital2018-04-16
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