Disinformation is prevalent on all major social media platforms, but TikTok’s audio feature can make the spread of misinformation especially persistent . The London-based Institute for Strategic Dialogue, which studies online disinformation and extremism, noted in a 2021 blog post that short misinformation, edited and saved as what TikTok calls “voices,” operates in a “viral-like manner.” Chain messages that spread”. Even if a video is removed, the original audio is often preserved in the work of users who have used it to create their own content. Abbie Richards is a misinformation and disinformation researcher and a researcher with the Acceleration Research Alliance, an organization that aims to understand and respond to the threat of extremism. Richards said TikTok’s video format is also good for spreading conspiracy theories. Creators speak directly to the camera, as if they were on a video call with the audience. “It feels more real than text without substance,” Richards said, making it seem more believable. YouTube is still a much bigger video site than TikTok, and it also has audio, but doesn’t necessarily create the same level of intimacy.
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