Pinwan, July 6, according to the Financial Times, due to unsuccessful early tests, the popular short video platform TikTok is preparing to abandon its live broadcast delivery project in the US and European markets.
According to reports, TikTok has been testing live streaming in the UK market since late last year, launching a multi-brand campaign called “On Trend” in December last year. However, these live streaming events did not attract a large number of viewers, nor did they bring much sales for the corresponding products, and some anchors who participated in TikTok’s early live streaming projects have completely withdrawn. Previously, TikTok had been planning to launch live streaming in European markets such as Germany, France, Italy and Spain, and hoped to launch live streaming in the U.S. market later this year, but now the company says it is currently only focusing on promotion in the U.K. market Live delivery function.
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