I went to the Feishu city conference in Shenzhen today, and listened to Xie Xin talking about the overall logic of Feishu. The key points of organization and management are culture, system and tools. The first two are difficult to change. Only tools are the best. entry point. Thinking back to Minority tossing tools and building team collaboration, there are some behind-the-scenes stories worth sharing.
As a group of young people who research and recommend tools, we naturally want to use these “advanced” tools, so we started to use overseas tool applications such as Slack and Quip very early. It should be said that the openness and innovation of overseas tools have indeed brought a lot of interesting gameplay to team collaboration, shuttle between various tools, and use robots to establish various automated processes, avoiding a lot of repetitive work, and we are also very fast. Start paying for these tools.
Later, the number of team members gradually increased, and each newcomer had to register a bunch of overseas tool accounts. The cost of learning continued to increase, and the data risks became uncontrollable. We are also constantly trying domestic collaboration tools for various reasons of positioning and culture, but we really cannot meet the needs of the team.
At the same time, ByteDance with a scale of tens of thousands of people also went through this process. After all kinds of tossing, they decided to develop their own team collaboration tool – Feishu.
The minority contact with Feishu was actually very early. We have been using media resources to support small and medium-sized developers. One of the scheduling tool products was acquired by Byte, and the founder was incorporated into the Feishu project team. As a senior reader from the minority, he has always recommended us to pay attention to Feishu products, and he dares to make sure that you are satisfied.
I asked him at the time: When your big companies do projects, strong men often break their wrists. If the market feedback is not good, they will stop if they say stop, and our entire team will also toss in vain.
He said: Don’t worry, tens of thousands of bytes rely on this tool to operate, and the labor cost saved every year is enough to feed the entire engineering department, so feel free to use it.
As a result, we became Feishu’s earliest small customers. Although there were still many small bugs in the products at that time, we did maintain the openness and innovation that other platforms lacked. Team members directly transitioned from overseas tools, using It’s easy to upgrade and pay for it soon.
After we use it ourselves, we also recommend it to our content peers to try it out. Teams including Xiaote Community, Film and Television Hurricane, and Xianyan Evaluation have all started to try and buy Feishu, and the overall feedback is also quite good.
Then, with the outbreak of the epidemic in 2020, everyone started the remote office mode. In order to help more small and medium-sized enterprises to transform online, Feishu decentralized the collaboration function of the entire Office and started a phased free mode, which also brought Individual user of many productivity tools.
Taking this opportunity, we also began to ponder the external productivity value of Feishu products. Therefore, we moved the author community of hundreds of people from WeChat to Feishu, using the instant messaging module to discuss topics, using Feishu documents to create manuscripts, using Feishu forms to schedule content, and finally we developed The “Minority Assistant” enterprise application has been developed to help authors synchronize the finished manuscripts on Feishu documents to the minority with one click, and publish them directly. Feishu not only solves the need for internal collaboration, but also becomes a productivity tool for the entire content creation process of the minority.
Two years later, Feishu started with Office tools, not only providing perfect online documents, multi-dimensional tables and other functions. Now it has begun to provide People services based on personnel management; Feishu projects based on product development; and comprehensive financial and taxation services based on administrative finance. The enterprise collaboration system has become more complete, and a new charging strategy has also been formulated. Although the price is several times higher than that of the year, we still choose to pay.
Another particularly interesting phenomenon is that we found that a large number of manufacturing companies around us have also started to use Feishu, including Anke, FiiO, Kechuang , etc., and many brand customers and co-branding partners in a minority have used WeChat communication groups. Migrating to Feishu, using documents to discuss projects, using forms to handle goods, and using Feishu to hold meetings, everyone’s efficiency has been improved.
Today, Feishu has started to serve medium and large enterprises in various fields such as Ideal Automobile, Vitality Forest, China Resources , etc. However, we are still a small company with dozens of people, and we are ashamed that we have not kept up with the tide of the times. But we have hundreds of author groups and thousands of members on Feishu. They are all elites from all walks of life, and they are all experiencing the charm of Feishu’s products with the minority, which can be regarded as a gift for the future. The “advanced enterprises” have planted the seeds.
Of course, no matter how good the tool is and how high the efficiency is, don’t forget that the ultimate goal of our pursuit of efficiency is not to compare who is more ruthless and who is more curly, but to put more time saved in hobbies and quality. In life, life can not only live in technology and efficiency, but also in vast fields and moving music.
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