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What is rural cultural and creative? Why do rural cultural and creative? Different people have different answers. If literary creation is only regarded as a new industry, or as a profit-seeking outlet, then rural cultural and creative is just another capital going to the countryside. While destroying the original appearance, it builds a similar “landscape”, and at the end of the song people disperse. After leaving a mess. But I hope that rural cultural and creative industries can take a different path. It seems inappropriate to say this, because rural cultural and creative is just a concept, a banner, and a phenomenon. Whoever dominates it, who defines and interprets it is the key. So the real question is who will do rural cultural and creative and for whom, that is, who is the main body of rural cultural and creative, and who does rural cultural and creative serve? The following is my humble opinion.
The main body of rural cultural and creative
As a rural cultural and creative project, the main body is preferably villagers, whether it is a new villager or an old villager, in short, it should not be some profit-seeking capital, so as not to be stained with copper odor, even the best ideas will become standardized products.
So how to make the villagers become the main body? This is the most important and the hardest. I have only a few simple ideas that haven’t been put into practice. New villagers need to integrate into the life of the village, truly become a villager, and do cultural and creative work based on village life, rather than transforming the village from an external standpoint. As for the old villagers, it is difficult to be the main body of cultural creativity alone, but they should be both the source of creativity and the object of cultural and creative services. From this perspective, the main body of cultural creativity should be the combination of new villagers and old villagers, and new villagers, as conscious subjects, take the initiative to combine with old villagers and with the production and life of the countryside.
Rural cultural and creative service objects
From the perspective of industrial benefits, it seems that rural cultural and creative industries should serve the urban middle class because they have sufficient spending power and natural demand for rural culture. I do not deny this, but I believe that rural cultural and creative industries should serve the villagers first, whether it is for social welfare, humanistic care or the long-term economic interests of the industry. The spiritual life of many villages is barren, and even the village life is dull, boring and even hopeless. There is no attraction in such villages. If cultural and creative cannot bring fresh air and bright colors to the countryside, and cannot be harmoniously integrated into the rural atmosphere, it is just moving the things from the city to the countryside, which will not be really attractive to the citizens.
Therefore, serving the villagers first is the potential requirement for the success of rural cultural creativity, and it is also the potential of rural cultural creativity. Only by integrating into the countryside and nourishing the cultural soil of the countryside can there be an endless stream of cultural creativity.
The soil of cultural creativity
Art comes from life, and the source of rural cultural creativity should naturally come from rural production and life.
First of all, we can find many materials in the countryside that are different from industrial production and urban white-collar life. The harmonious coexistence of landscapes, pastoral fields, and man and nature is what modern society lacks.
Secondly, when our eyes are not limited to the current countryside, through the perspective of history, we can also discover things that are different from modern life from the historical evolution of rural life. At the same time, the evolution history of rural life is also a history of communication between man and nature, from which we can feel another way of getting along with nature, the artistic conception of landscape and idyllic poetry, and the changes and constants in the changing times.
And these are inseparable from the ecology of the countryside. The ideal landscape pastoral, beautiful natural scenery is indispensable. Good scenery is poetic and picturesque, which can stimulate people’s inspiration and creative impulse. Some people say that good music can turn a stone into a poet, and it is undoubtedly the same kind of music as the babbling of the stream and the chirping of the birds.
The meaning of rural cultural and creative
As an industry, rural culture and creativity can drive social investment in the countryside. Generally speaking, this can increase the income of the villagers, improve the living conditions of the villages, and improve the material living standards of the villagers. Secondly, rural literary creation is a cultural phenomenon, and it is a clear stream at the moment when consumerism culture is rampant. Village community is the origin of Chinese civilization, and rural culture is undoubtedly the root of civilization. From this point of view, rural cultural and creative may allow us to return to the spiritual home of the nation.
In addition, rural cultural and creative also re-endows poetry to the countryside, giving the villagers not only the experience of beauty, but also the edification of culture and art, inspiring their eyes to discover beauty. This is my best hope, but at the very least, I hope to enrich the spiritual life of the villagers a little, just like I hope that my mother will be able to enjoy peace and happiness in the future and not be bored to sleep and sleep.
For me, rural cultural and creative is a career worthy of a lifetime commitment. When I was thirty, I only settled down but didn’t have a life. In the midst of making a living day after day, I finally couldn’t bear the emptiness of meaning and began to think about the meaning of life and how I would spend my life. Later, I read some books and took some classes, and found that history is the history written by the victors, and the mainstream culture is the culture of the ruling class. In the feudal era, there were legends of princes, generals, talents and beauties. Now, the culture of consumerism is rampant. , the whole ideology is also the ideology of the West. Although I learned Western culture from a young age, I did not find the meaning of life in it. “My life has a limit, and my knowledge has no limit. If I chase the limit from the limit, it will be perilous.” I don’t think the pursuit of knowledge, science, “truth” is the meaning of life. In the end, my research on psychology and Ma Zhe made me realize that life lies in practice, in practicing the principles of heaven in my heart. To become a thing is to become oneself, and the transformation of the environment and self-transformation are synchronized. And rural construction is exactly what I want to do.
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