Pinwan, July 18th, according to a late LatePost report, Station B has been continuously adjusting its organizational structure in the past week, involving multiple core business departments and six business leaders.
The first is the commercialization sector. Liu Zhi, Vice President of Station B and former head of operations, will be responsible for the commercialized middle-office system (Commercial Product Department, Commercial Technology Department, Commercial Operation Department, and Commercial Resource Management Department), as well as the main station commercial center. Liu Zhi was the first employee of the commercialization team of station B, and later transferred to be in charge of the core main station operation business, and has also played a key role in promoting the growth of UP owners and users of station B in the past few years. The above-mentioned person said that Liu Zhi’s transfer this time shows that Station B is trying to make the commercial middle office play a more important role in driving various types of growth.
Another part of the commercialization of station B, the marketing center will be in charge of general manager Wang Xu. She participated in the establishment of the brand advertising sales team of station B from scratch. Wang Xu and Liu Zhi both reported to Li Ni, Vice Chairman and COO of Station B. Liu Binxin, the former head of the commercial center and the main station commercial center of Station B, and vice president, will resign; Zhang Zhendong, the former head of the business of Mengpai and the marketing center, and vice president, will be transferred to the innovative business.
The reporting lines of the main station operation center, creation platform department, community operation department and content cooperation department will be moved by Liu Zhi to Wang Yuyang, vice president and head of live broadcast business, and report to Chen Rui, chairman and CEO of station B. In addition, the animation area in the main station operation center of station B will be split and become an independent “animation content department”; the film and television area, entertainment area and artist resource center will be split and merged into the “film and entertainment content department” . The two new departments will be headed by Xu Bei, general manager of the OGV division of Station B (operations of animation, film and television, variety show documentaries; value-added services such as major members), and will report to Li Ni, Vice Chairman and COO of Station B. According to the adjustment plan, the relevant departments of the animation content department, the film and entertainment content department, and the OGV business department will jointly form the “big animation section” and “big entertainment section” of station B, and operate the PUGV video (user original, second creation) in a unified manner. and long video (film and television entertainment copyright) content.
In addition, a new data center has been established at Station B, which is in charge of Zhang Zecong and reports to COO Li Ni.
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