Author | Zhou Qian
Editor | Peng Xiaoqiu
36氪 was informed that “Xinhua Technology”, an industrial code reading and sensor manufacturer, has recently received tens of millions of yuan in angel round financing. The investor in this round of financing is Sequoia China Seed Fund. The financing funds will be used for factory construction and product quality control. Management and supply chain system construction.
“New Computing Technology” was established in 2019, mainly focusing on the research and development of image processing algorithms and the design of code reading products, targeting 3C, new energy, automobiles, warehousing, intelligent logistics, robots, supermarkets, payment and digital ID and other industries, Provide general-purpose DPM industrial code readers, high-speed high-performance industrial code readers and cost-effective code reading modules.
According to the report of Grand View Research, the global market size of code readers in 2021 is about 7 billion US dollars, and it is expected to reach 11 billion US dollars in 2028, with a compound annual growth rate of 6.7%. The Asia-Pacific region will dominate the market in 2020, accounting for the global code reading. The device market share reached 40%.
However, the global industrial barcode reader market has always been occupied by major manufacturers including Keyence, Cognex, Datalogic and other foreign brands. The technical barriers to improving barcode readers are also various visual sensors. The core mission of leading companies.
In the opinion of Zhang Suning, the founder of “Xinsu Technology”, the industrial barcode readers used in the manufacturing industry in China are still mainly imported brands. Xinsuan Technology takes the barcode reader as the entry point and continuously expands its product series. Vision algorithm and hardware design capabilities, coupled with the advantages of local companies’ service speed over foreign brands, still have the opportunity to become a local visual sensor company that competes with foreign leaders, providing better solutions for factory informatization.
At present, “Xinsu Technology” has built a number of product lines such as general-purpose DPM code readers, code reading modules, industrial handheld code readers, payment modules and code reading chips. The two products that have been launched are R270 and R275 series barcode readers, both of which have reached the international leading level, and have successfully landed in the battery production line of Company A.
The core advantage of “Xinhua Technology” barcode reader is the combination of neural network and traditional algorithms. The neural network trained with a large amount of data can abstract the texture features of QR codes or barcodes, and can be used in various complex scenarios. In the area of the dimensional code or barcode, the code is first roughly positioned by AI, and then the traditional algorithm is used for high-speed screening for fine positioning, which greatly improves the decoding efficiency.
Secondly, the algorithm of “New Computing Technology” can ignore the contrast change and interference of the image, and locate the border of the QR code or barcode at the sub-pixel level, and the positioning accuracy can reach 0.02 pixels.
Overall, the algorithm of “Xinhua Technology” in ID positioning or decoding has three advantages: high precision, anti-interference, and strong adaptability.
New calculation technology code reader decoding renderings
In addition, “New Computing Technology” will also develop a dedicated chip for image processing and with its own code reading function to replace the externally sourced chips of existing products, reduce power consumption and cost, and enable visual sensor products to achieve stable supply at the same time. Power will also be greatly improved.
After the completion of this financing, “Xinsu Technology” will set up factories in Nanjing and Ningbo, and the two flexible production lines will take into account the production of various products at the same time. At present, there are more than a dozen agents and distributors that the company intends to cooperate with, mainly in East China, South China and West China.
In terms of team, the founder Zhang Suning was responsible for the AGV inertial navigation sensor and visual guidance sensor projects of Xinshi Electronics. At the end of 2017, he founded Changzhou Shentu Image Technology Co., Ltd., responsible for the design of industrial image processing algorithms and image-based code reader algorithms. Design; CTO Zhou Yan is an expert in the field of chips. He has worked in many well-known chip companies such as Synopsys, Xiaomi, Zhongxingwei, Nufront, etc., and has led the design team to be responsible for many kinds of hand movement chips, ultra-large-scale applications Research and development of processor SOC chips. The core members of the team are all the first prize members of the national competition in the “NXP Cup” smart car competition camera group, and have been deeply involved in image processing algorithms for 7 years.
investment point of view
Zhang Han, partner of Sequoia China, said: The new-generation manufacturing revolution is a process of reshaping the value of the industrial chain, which means that every link in the industrial chain needs to be upgraded with intelligent digitalization, and every product needs to be identifiable and identifiable. retrospectively. Industrial barcode readers and vision sensors have played a vital role in the process of industrial digitalization. We believe that Xinsuan Technology, under the leadership of President Zhang, relies on its own strong R&D and engineering capabilities to build a state-owned high-end independent brand, and quickly realize the large-scale implementation of code reading and sensing equipment in the fields of warehousing, logistics and industrial automation, and serve customers. Continuously create value with partners.
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- 2022-07-20 “Xinhua Technology” received tens of millions of yuan in angel round financing, and Sequoia China Seed Fund invested exclusively
- 2022-04-06Jinghai Technology completed tens of millions of yuan in angel round financing
- 2022-03-17Dermot received tens of millions of yuan in angel round financing from Sequoia China Seed Fund
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