No matter how good Web3 is, it has not escaped the palms of these old giants.

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Text/Juny

Source/Silicon Star (ID:guixingren123)

It is undeniable that the trend of Web3 is getting more and more turbulent, but for most people, it is still a mystery. Many projects seem to have become popular overnight, and then annihilated overnight. The ebb and flow seems to happen in a very small circle, and it is rare to see its breaking circle discussion for the first time. Staggering ups and downs will spread.

Where are the Web3 people “encircling themselves”?

Most practitioners should have the same answer: Discord, Twitter, Reddit. Unexpectedly, the right to speak Web3 is in the hands of social networks/tools in this Web2 era.

Because of their positive and open attitudes and their influence among young people, these three platforms have made them the platforms with the highest Web3 content on the Internet today, and they also play different roles in the current Web3 wave.

Among them, Twitter is the main propaganda camp of the current projects, Discord is the distribution center of DAO (Decentralized Autonomous Organization), and Reddit is the information flow square. Today, any mature Web3 project must be able to see it on these platforms.

Twitter: The first to eat “crabs”, Spaces voice plaza rises

Twitter should be the first of all the big platforms to dabble in crypto. Before the Web3 concept became popular, Jack Dorsey, the former CEO of Twitter and a faithful believer in Bitcoin, raised the banner of decentralization and promoted many “experiments” on Twitter.

For example, he took the lead in making his first Twitter into an NFT auction, introduced the NFT avatar function on Twitter, and supported the use of bitcoin rewards on Twitter.

It is also because of these actions that take the lead in eating “crabs” and embracing decentralization, Twitter has accumulated Web3-related users from a very early time, and gradually became the center for everyone to discuss and promote the Web3 project.

The development of Web3 and Twitter have gradually formed a complementary relationship. With the soaring of related discussions since the second half of last year, some of Twitter’s new business sectors have also begun to improve, and the most prominent one is – Twitter Spaces.

At the beginning of last year, after the popularity of Clubhouse, Twitter also followed the trend and launched its own voice social business Spaces, which has been in a tepid state. After Clubhouse almost disappeared, Spaces users are even more pitiful.

But Web3 turned the business around. If you’ve been paying attention lately, many of the regular sharing discussions in Web3 discussion groups are now hosted on Spaces. And whenever you go to the discovery page of Twitter Spaces, the vast majority of the topics in the ongoing voice chat are related to it.

Today, almost all Web3 projects use Twitter as the most important channel for project promotion. The number of followers of the Twitter account and the activity of Spaces have also become the hot vane of related projects to a certain extent.

In addition, there is currently a trend that in the Web3 field, Twitter is currently partially replacing LinkedIn’s functions. When people want to connect with a Web3 KOL or a big guy, the most direct way is not to find him through Linkedin, but to leave a message or private message on Twitter has become the most efficient way.

Discord: From Game Social to Web3 Social

Remember a few months ago, we told you about Discord, the favorite social platform for young people that once rejected Microsoft’s $12 billion acquisition offer?

At that time, we mentioned in the article that Discord was initially positioned as a semi-open online space specially designed for gamers. It is the social product with the best reputation in the past one or two years, and it is also the fastest growing social platform. one. For a long time, its main users are mostly students and gamers. But with the rise of Web3, Discord has also quietly changed.

Recently, Silicon Stars noticed that in addition to calling on everyone to pay attention to their own Twitter when promoting Web3 projects, almost all of them will attach a Discord link to invite everyone to join the project’s Discord group.

In addition, at present, in the recruitment conditions for operating positions involving Web3, there is also a “discord community operating experience required” without exception.

Clearly, Discord has become another home for the Web3 project. Unlike Twitter’s completely open, publicity and promotion attributes, Discord acts as a group function, which is mainly used to attract the most concerned about the project and the most core group of people.

“From the user level, because Discord’s previous users are mostly gamers and young people, this has a natural fit with Web3 user portraits. At the functional level, Discord’s own functions are very powerful, and it has always been a kind of belt It is a work collaboration tool with social attributes, which is very interesting and easy to use, and it is very suitable for managing this kind of loose community.” Shawn Pang, co-founder of the metaverse project Matterverse, explained to Silicon Stars why Discord What will quickly become a popular tool for Web3.

He also said that many Web3 projects have cultivated a group of the most original and loyal users through Discord. These users are not only the users of the product, but many of them also provide suggestions for product development and participate in product testing. Therefore, Many Discord groups are also moving towards DAOs (Decentralized Autonomous Organizations).

Compared with many similar social software, many functions on Discord can help the exploration of DAO. For example, it has fine and convenient channel division and permissions for group settings, and through the guidance process, new entrants can quickly get started and enter the appropriate section; for example, it provides diversified communication functions including voice, text, video, etc. Different needs in different scenarios; in addition, its semi-open feature allows members of the group to have peer-to-peer private chats, build groups with friends, and even reach larger communities.

In how to formulate and manage the group framework, Discord also gives users a high degree of autonomy and flexibility. They can formulate different content sections according to their own project theme positioning, and can adjust them at any time. Therefore, when we join different groups, we will find that they all have different content and unique characteristics.

Some group interfaces on Discord, published with permission from Magipop DAO (left) and Immerse DAO (right)

Overseas, “Discord should be the best choice for running a Web3 community at present, no one.” A DAO promoter told Silicon Stars.

Reddit: Web3’s Information Distribution and Circulation Center

Many people know about Reddit, which may have originated from last year’s epic retail short-squeezing war. But in fact, Reddit, which has been established for 17 years and is positioned as a topical interest community, has always been one of the oldest and most active social platforms on the North American Internet.

Currently, Reddit has more than 100,000 forums/sub-sections, covering different content such as finance, current affairs, games, entertainment, etc. In recent times, Web3 has clearly become the fastest growing and hottest sector on the platform.

A direct reason behind this is the surge in the speculation of cryptocurrencies among retail investors. Similar to the previous Wallstreetbets, there are a large number of users who are keen on investing in various assets on Reddit. They often gather together to exchange investment experiences and strategies, and also share industry news and news for the first time. Slowly, many people’s attention has expanded from only focusing on cryptocurrencies a few years ago to discussions on the development of the entire Web3 industry.

Additionally, the Reddit platform itself is starting to explicitly embrace Web3. In the eyes of many people in the Web3 industry, Reddit naturally exudes a temperament similar to Web3. For example, Reddit will give users full autonomy and delegate the management of sub-sections to moderators. For example, Reddit’s content recommendation mechanism is to be handed over to users. decision, content with more likes and comments will enjoy more traffic tilt, etc.

In the past year or two, Reddit has made frequent moves in the field of Web3. Not only has it launched an investment fund of hundreds of millions of dollars with the Sonala Foundation, but also continuously invested in projects in the industry. On its own platform, it also issued the token Moon for the first time and launched an NFT-based avatar market.

But unlike Twitter and Discord, as a topic discussion post, on Reddit, everyone is not all promoting and operating Web3 projects, but often see some suggestions for the encryption industry and some Web3 projects. Question the post and see the collision of various opinions in the comments below.

Therefore, by browsing the topics related to Web3 on Reddit, you can not only get to know the major news in the industry for the first time, but also view Web3 from a more comprehensive perspective through different perspectives, so as to have a deeper understanding.

Overseas, some netizens have called Twitter, Discord and Twitter the “Web3 Three”. Of course, in essence, they are still products of the Web2 era and have not really achieved decentralization, and many teams are currently working on their replacements. Perhaps, a new form of product will appear soon.

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