Creative Artists Agency (CAA) recently announced the hiring of XR veteran Joanna Popper as its Chief Metaverse Officer to explore digital technologies.
It is understood that Joanna Popper was a former executive of HP’s extended reality project, which aims to expand CAA’s emerging technology portfolio, including VR / AR / MR, blockchain and NFT, etc., for some of the largest filming, advertising and TV studios. She has also overseen the launch of multiple VR headset technology products and directed XR projects for major studios including NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and more.
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