Pinwan, August 8 , today, Alibaba officially released the “88 Carbon Account “ . It is understood that this is the first multi-scenario consumer carbon account system covering more than 1 billion people in China.
It is reported that the 88 carbon account is presented in the form of “1+N” parent and child accounts, which not only collects the carbon reduction generated by users on Ele.me, Cainiao, Xianyu, Tmall and other platforms, but also encourages users to practice Live a low-carbon lifestyle. The 88 carbon account has become an important vehicle for Alibaba to accelerate the “ Scope 3+” carbon reduction.
88 Carbon Account is Alibaba’s new practice on carbon neutrality following the ” 2021 Alibaba Carbon Neutral Action Report” at the end of last year.
Yang Lingye, general manager of Alibaba Group’s ESG and Dual-Carbon Business Department, introduced that “88 Carbon Accounts “ brings together many of Alibaba’s current businesses and is an important practice of Alibaba’s product design to “ help the ecology reduce carbon by 1.5 billion tons in 15 years “ . It is beneficial to guide and motivate users to reduce carbon in their daily life, and promote low-carbon life to become a kind of consciousness.
The user enters “88 carbon account “ in the mobile phone Taobao search box, Or click on the “88 Carbon Reduction Week “ activity entry in “ My Taobao “ , or search for “88 Carbon Account “ on the second floor of mobile Taobao to authorize the opening of the account.
Taobao search for “88 carbon account “ incentive game to encourage carbon reduction goodwill
The academic journal “Climate Change Research Progress” sponsored by the National Climate Center published an article showing that carbon dioxide and other greenhouse gas emissions caused by household consumption in China account for 52% of China’s total greenhouse gas emissions. However, for users, how to actually carry out carbon reduction behaviors and effectively record the carbon reduction in life has always been a difficult problem.
The “88 Carbon Account “ released by Alibaba this time uses the “1+N” parent-sub account form, and has access to the carbon credits of Cainiao, Xianyu, Ele.me, Tmall and other apps , covering users’ daily life such as eating, clothing, and use. Scenes.
As a result, users can see their carbon footprint map and carbon reduction results more clearly. For example, not using disposable tableware when ordering, recycling express cartons at Cainiao Station, etc., while accumulating carbon credits in each app terminal account, the credits will also be collected into the master account, so that low-carbon behavior can be seen and felt.
From the perspective of carbon account gameplay, a series of incentive methods have been embedded in it. For example, at present, users donate corresponding carbon points on the 88 carbon account, which can be exchanged for cash red envelopes without threshold. Carbon credits can be exchanged for low-carbon commodity discounts provided by low-carbon friendly merchants, and can also be exchanged for exclusive services in the mall of each sub-account. In addition, 88 Carbon Account has also created an honor system. Combined with the image of “ Carbon Treasure “ , users can accumulate carbon points and unlock anthropomorphic digital medals.
Fulfill the 1.5 billion ton commitment in 15 years Amplifying the Power of the “ Participant Economy “
At the end of last year, Alibaba released the first carbon neutrality action report for domestic Internet technology companies. In addition to the internationally accepted carbon emission reduction standards “ Scope 1 , 2 , and 3″ , it pioneered the concept of “ Scope 3+” , promising to make a In addition to operations and supply chains, it will lead to a cumulative reduction of 1.5 billion tons of carbon in the ecosystem by 2035 .
As a result, the concept of “ participant economy “ around platforms to help reduce carbon emissions on a larger scale has also entered the field of society. The launch of Alibaba’s “88 Carbon Account “ this time is precisely to accelerate the “ Scope 3+” carbon reduction, so that the user-end carbon reduction has a clear measurement tool.
Previously, Alibaba Cloud launched the carbon reduction tool “ Energy Saving “ for enterprises. While digitizing the energy consumption of enterprises, it optimized energy consumption with algorithms and achieved an average energy saving rate of 10% . So far, 1,700 enterprises have received enter. As more and more small and medium-sized enterprises have demands for energy consumption management and carbon reduction, Energy Saving has become a digital carbon reduction tool for enterprises to participate in “ Scope 3+” .
Carbon reduction has become a social consensus, but how to integrate it into people’s daily life is the main difficulty. Digital carbon reduction tools have become a feasible solution, and its premise is scientific and rigorous carbon reduction measurement and unified carbon measurement standards.
Alibaba invites methodological development institutions in the field of carbon emissions, such as the Central Joint Certification Center, Beijing Green Exchange, China National Institute of Standardization , Tianjin Emission Rights Exchange, etc. In February 2022 , the Alibaba Carbon Neutrality Expert Committee was established to review and determine the methodology of the “ Scope 3+” carbon reduction projects for Cainiao, Ele.me, Tmall, Xianyu and other scenarios.
The “Scope 3+ Emission Reduction: A Methodology for Corporate Climate Action Beyond the Value Chain”, released together with the “88 Carbon Accounts “ , was jointly released with the China Central Joint Certification Center with the technical support of the Carbon Trust . . The report provides clear concepts, principles and methods for the “ Scope 3+” innovatively proposed by Alibaba in 2021 , to further ensure the uniformity, accuracy and rationality of the contribution of Scope 3+ emission reductions.
This set of methodology runs on the “OPEN C+” underlying technology system. The bottom layer of this technology will also be open to the society in the future to help more ecological partners scientifically measure and promote carbon reduction.
Coming with the 88 Carbon Accounts is the 88 Carbon Reduction Week. At the press conference, 88 Carbon Account, together with Guangzhou Carbon Emissions Trading Center and Beijing Green Exchange, launched a joint initiative of “ practicing the concept of low-carbon life together “ , and launched the “88 Carbon Reduction Week – Carbon Reduction Expert Ranking List “ activity. From August 8th to August 18th , residents of Guangdong, Beijing and Zhejiang searched for “88 carbon accounts “ on Taobao app , and they could choose to participate in the ranking activities of the corresponding provinces and cities.
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