On September 30, Unity China and Tencent Cloud signed a strategic cooperation agreement in Shanghai. In the future, both parties will rely on their respective resources and technological advantages to build a joint innovation center, promote the construction of industry standards, and create long-term value for customers.
[From left and right: Chen Ping, Vice President of Tencent Cloud, Tang Yufei, General Manager of Tencent Cloud International Strategic Cooperation Department, Zhang Junbo, President and CEO of Unity China, Liang Lu, Head of Strategy and Marketing of Unity China, and Zhang Guo, Vice President of Tencent Cloud]
Unity is the world’s leading interactive real-time 3D content creation and operation platform, listed on the NYSE in 2020. By the end of 2021, Unity’s developers have spread to more than 190 countries and regions around the world, and the global monthly active users of content produced or operated by Unity solutions have reached 3.9 billion, and applications built using Unity are downloaded an average of 5 billion times per month. A rich and mature ecosystem. The establishment of Unity China in August 2022 indicates that Unity will provide more targeted services to domestic developers.
In recent years, the digital economy has developed rapidly, and the integration of data and reality has become a national strategy. In the recently released “Full-Reality Interconnection White Paper”, Tencent demonstrated the role of audio-video, digital twin, 3D engine, real-time rendering, edge computing and other fully-real Internet technology systems in promoting the integration of digital and real, while Unity’s role in 3D content creation With profound accumulation in the field of operation and operation, the two parties have sufficient space for cooperation and can work together to create industry best practices.
According to the agreement, the two parties will establish a joint innovation center to integrate the advantages of both parties. Based on the unique ability of RayData, a big data visual interaction system under Tencent Cloud, to integrate and present large-scale and diversified data, it will provide various industries with end-to-end data visualization as a whole. solution. At the same time, the two parties will build a big data visualization cloud-based teaching, exercise and training platform for developers to promote developers to go to the cloud and deepen the digital transformation of the industry.
In addition, the two parties will jointly promote the construction of standards in areas such as digital twins and big data visualization. Tencent Cloud and Unity China have rich technical accumulation and industry practice in the fields of audio and video, digital twin, 3D engine and real-time rendering. By integrating the product capabilities and past cases of both parties, Tencent Cloud and Unity China will create a batch of innovative solutions with replicable effects, and work with relevant institutions to promote the construction of industry standards.
At the same time, based on the joint innovation center, Tencent Cloud and Unity China will build a cloud market around digital assets, promote the application of joint solutions and products in the industry, explore innovative business scenarios, form a virtuous cooperation cycle, and help enterprise development and industry innovation.
Zhang Junbo, President and CEO of Unity China, said: “Tencent Cloud and Unity have been cooperating since 2018. Tencent Cloud’s secure and stable cloud computing services, combined with Unity’s industry-leading 3D engine, can help developers greatly improve their projects. Development efficiency. The strategic cooperation between the two parties will create richer customer value and accelerate the digital transformation of the industry.”
Tang Daosheng, Senior Executive Vice President of Tencent and CEO of Cloud and Smart Industry Business Group, said: “We believe that Tencent Cloud and Unity China will join hands to give full play to each other’s advantages and provide strong support for the digital transformation of various industries. The integration and cooperation between the two parties will release huge imagination space and industrial value.”
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