Text | Yao Lan
36氪 was informed that the pet industry supply chain integrated service platform “Chongyunxing” completed tens of millions of yuan in Series A financing, and Jinding Capital participated in the investment. This round of financing will be mainly used for the upgrade of intelligent equipment and systems, team expansion, brand promotion and customer investment promotion.
Founded in 2021 and headquartered in Linyi City, Shandong Province, “Chongyunxing” is committed to providing customers with one-stop supply chain solutions. As of September this year, it has reached cooperation with more than 80 domestic and foreign pet brands. For example, “Chongyunxing” reached a strategic cooperation with “Mengjue”, a well-known Italian pet food group, in November last year, focusing on promoting high-end and ultra-high-end products into the Chinese market.
From the perspective of the company’s location, Linyi is the logistics capital of the north, located in the center of Beijing and Shanghai, surrounded by many expressways and high-speed railways, close to Qingdao Port and Rizhao Port, and radiating the economic circles of North China, East China and Central China; raw material resources, such as meat duck, broiler chicken, live pig and other livestock products, corn, wheat and other grain products, deep-sea fish and aquatic products in Qingdao, Rizhao, Weihai and other ports; there are many pets in and around Linyi and Shandong Province. Food and supplies manufacturers, which are conducive to customer acquisition.
Wu Yitao, founder and CEO of Chongyunxing, told 36氪 that the company has four core businesses:
The first is the cloud warehouse and intelligent warehouse distribution service , focusing on warehouse distribution integration and customized services. Chongyun Warehouse operates large-scale frozen warehouses, constant temperature refrigeration and normal temperature warehouses, and can provide B2B warehouse distribution services, B2C product packages, and CDC/RDC general warehouse services for one-piece delivery and big brands, and has veterinary drug warehouse distribution management qualifications , large trade and cross-border import and export capabilities, cold chain operation capabilities, as well as raw material storage and supply, inventory supervision and warehouse receipt pledge, industry development consulting and other services.
Smart Warehousing Service
The second is the pet cloud home digital marketing service, creating a digital cloud mall platform covering retail terminals in the pet industry. Currently, it is inviting international/domestic boutique brands including pet food, pet supplies, pet nutrition and health products, and pet clothing and toys to settle in. Chongyunjia can develop its own products for retail terminals and provide services such as supply chain management and financial support.
The third is Chongyun Fresh raw material supply service, hoping to become a raw material supplier of high-quality pet food, and to establish strategic cooperation with powerful raw material enterprises. The range of raw materials includes marine aquatic products, meat meal oil, functional additives, corn Cereals, packaging materials, etc.
The fourth is Chongyunxiang·Supply chain finance and data services. Based on the understanding of upstream and downstream customers and capital usage scenarios, the team customizes and develops suitable financial trade products, and cooperates with effective system management, operation procedures and risk control mechanisms. Cloud warehouse realizes inventory supervision, and Chongyunjia realizes inferior disposal, thus forming a closed loop of financial risk management and control.
According to 36 Krypton, Jinding Capital mainly relies on China Pet Jinding Industrial Fund to complete this investment.
Liu Yang, founding partner of Jinding, said: “Jinding Capital has been focusing on pets and related industries for a long time. In recent years, it has deployed supply chains and brand enterprises. With the continuous expansion of the industry, how to provide services on the circulation side to help upstream enterprises and brands. With better development, the value of platform service-oriented enterprises is constantly highlighted. The domestic pet industry’s demand from the upstream supply chain to the downstream retail end continues to expand. With the advantages of Linyi’s logistics industry, and the founder Wu Yitao and his core team have a profound industrial background, pet Yunxing is expected to become an industry-leading supply chain integrated service platform company.”
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- “Chongyunxing” completed tens of millions of yuan in Series A financing, led by Jinding Capital2022-10-10
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