Dyson VR Experience Store: Unlocking the Future with Technology

Immersive shopping scene, leading a new retail experience

With the continuous advancement of the digital wave, people’s consumption patterns and needs are increasingly diversified. As the world’s leading technology company, Dyson has always led the changes of the times with disruptive technology and innovative solutions. On October 10, Dyson announced the official launch of the Chinese version of the VR experience store. Consumers can download the “Dyson VR Experience Store” program through the PICO VR all-in-one device and “PICO VR Assistant” to explore Dyson products in a new way. In the online press conference, Dyson engineer Lin Haoxin showed the core highlights of Dyson technology and Dyson VR experience store through vivid explanations and demonstrations. Dyson VR Experience Store is an important part of Dyson’s strategy to upgrade its retail experience layout. It aims to provide consumers with a 360° immersive virtual reality environment, which can cross the limitations of time and place, and be able to freely explore Dyson at home. Sen Technology, buy Dyson products.

Dyson founder and chief engineer James Dyson said, “As engineers, we focus on continuous improvement, including improving the way people understand our products. For many years, we have used cutting-edge virtual reality technology in Experimenting to create new products. Today, we use this technology to reshape the product experience of consumers, providing consumers with more humane and life-friendly services, and they are more willing to buy Dyson products through direct sales channels At the same time, we are also trying to present our technology and products to consumers through novel formats such as hairdressing labs, in-store product demonstration areas, and online live broadcasts.”

Dyson engineers use virtual reality at work

Putting technology at your fingertips to create an immersive shopping experience

Dyson always hopes to present technology and products to consumers at close range, and provide the most suitable Dyson solutions for them. The newly launched Dyson VR experience store breaks the limitations of physical boundaries and combines the real experience of the offline world with the flexibility and convenience of the virtual world, allowing consumers to enjoy “try before buying”, highly interactive and personalized immersion anytime, anywhere shopping experience.

The Dyson VR experience store is inspired by the simulation tools used by Dyson engineers when developing products. It adopts digital 3D rendering technology to present the internal structure and technology of the product to consumers in a three-dimensional and vivid way, showing Dyson intuitively and vividly. How the product works and highlights. With rich visual images and video explanations by Dyson engineers, consumers can also immerse themselves in the virtual space of interacting with Dyson products in the comfort of their homes, and explore the internal structure of Dyson machines. Adam Capetti, Dyson’s head of e-commerce and digital innovation, said: “Dyson aims to create an immersive retail experience for consumers, whether it be an offline channel or an online digital platform. Dyson VR Experience The store brings technology to life in an unprecedented way. Consumers can freely experience virtual products based on product restoration in this virtual space, which makes it easier for us to explain to consumers how Dyson’s products are designed to solve the real world. Combining product design data with cutting-edge virtual reality technology, as our engineers develop in the lab, allows us to create a virtual space where consumers can experience Dyson products and technology wherever they are. “

In the Dyson VR experience store, consumers can freely try Dyson products in the virtual space created by Dyson, try different color matching and styling accessories, and choose their favorite products. For example, try a variety of nozzles to experience the fast drying of the Dyson Supersonic™ hair dryer, experience the straightening experience brought by the Dyson Corrale™ hair straightener, and use the unique airflow technology of the Dyson Airwrap™ hair styler to create curly hair styling. In addition, with the thermal imaging mode, consumers can also visually see how the Dyson Supersonic™ hair dryer controls the air temperature and prevents hair damage from overheating. In the future, Dyson will continue to inject innovative power into the entire platform, and gradually launch more product types and functions in the Dyson VR experience store to create more exciting interactive methods.

Dyson VR experience store demo screen

Dyson redefines the retail experience

Since the first Dyson Experience Store opened in Paris in 2000, Dyson has been helping consumers better understand the products and technologies they buy. At present, Dyson has opened 18 directly-operated experience stores in mainland China, providing services such as selection, trial, explanation and gift packaging of all categories of products, and Dyson consultants provide professional purchase suggestions . The Chengdu direct-operated experience store has specially set up a hair salon to bring consumers a one-on-one hair salon experience with a full range of Dyson hair care products. Some stores also provide customized gift box engraving services to meet the personalized consumption needs of users.

In order to better serve Chinese consumers, Dyson integrates technological innovation in all aspects of product development and retail, hoping to use the power of technology to allow consumers to experience Dyson’s core technologies and products online as if they were on-site. Since the opening of Dyson’s first live broadcast base last year, Dyson has further enhanced its interaction and connection with consumers through its excellent program production capabilities and product interactive demonstration capabilities, allowing them to understand Dyson technology more intuitively. This move is not only the first place in the Chinese market where the live broadcast industry is prosperous, but also a groundbreaking breakthrough on a global scale.

The launch of the Dyson VR experience store is a key step for Dyson to upgrade its retail experience. It aims to deliver Dyson pioneer technology in a more intuitive and efficient way and create a real shopping scene and experience. Continuous development and innovation, every breakthrough of Dyson stems from the concern for consumer needs and the vision for solving problems and providing better services. In the future, Dyson will continue to meet the increasingly diverse consumer needs of Chinese consumers, and drive the further development of the industry with excellent technology and high-quality services.