Shanghai continues to launch over 10,000 new housing units, with an average record price of about 62,000/sq.m.

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Reporter | Wang Tingting

Continuing the rhythm of supply from January to January, on October 14, Shanghai launched the sixth batch of centralized supply real estate this year.

According to Jiemian News, this batch of housing listings involves a total of 28 projects, with a total construction area of ​​about 1.168 million square meters and a total of 10,784 units. The average price for record is 62,071 yuan/square meter. They are located in Pudong, Xuhui, Yangpu, Minhang, and Baoshan. , Jiading, Songjiang, Jinshan, Qingpu, Lingang and other 10 areas.

Among them, there are 15 projects with an average price of less than 60,000 yuan/square meter, accounting for about 53% of the area; 10 projects with an average price of less than 60,000-100,000 yuan/square meter, accounting for about 35% of the area.

Like the third and fourth batches this year, three projects with a price of more than 100,000 yuan per square meter were launched this time, accounting for about 12% of the area. These projects are Dahua Splendid Huacheng and Pufa Yanlord Park, respectively located in Pudong District, with an average price of 101,000/square meter and 103,000/square meter respectively; and the Yujiangting project in Xuhui District, which is also the same The project with the highest average price in the second filing was 131,000 yuan/square meter.

The operator of the Yujiangting project is Fosun Group. On June 18 last year, it bid for the xh128E-03 plot of Unit WS3, Huangpu Jiangnan Extension, Xuhui District with a total price of 5.17 billion yuan. The transaction floor price was 43,116 yuan/square meter. Meter.

The plot is located in the Longhua Plate of Xuhui District, just over 300 meters away from the bank of the Huangpu River. It shares living facilities with Hongkong Land Qiyuan and Qiyuan Huixi. It is understood that a total of 2 26-storey, 1 25-storey residential buildings and 3 7-14-storey office buildings are planned for the project, with a total construction area of ​​about 220,000 square meters.

From the perspective of project types, there are 20 newly launched projects in Shanghai, and the prices are determined according to the real estate linkage price or with reference to the surrounding projects of the same quality; in addition, there are 8 renewal projects, and the price has not been increased within one year.

From the perspective of supply area, the main supply force this time is mainly in Qingpu, Minhang and Pudong, with 6, 5 and 4 projects launched respectively. In addition, Baoshan and Jiading each launched three projects, Songjiang and Lingang also launched two projects each, and Jinshan, Xuhui and Yangpu each launched one project.

Song Hongwei, research director of Tongce Research Institute, told Jiemian News that most of the supply this time is concentrated in the five new city areas, and the rhythm of supply has also been adjusted accordingly to the inventory pressure in each district. For example, in the Lingang area with high inventory pressure, only two projects have entered the market. Qingpu and Jiading, which have strong demand, will increase the supply rhythm, which is conducive to the balance and stability of supply and demand in each new city market.

It is worth mentioning that the supply of hot disks in the project launched this time has increased significantly. In addition to the Fosun Yujiangting in Xuhui District and the Pufa Yanheng Garden project in Beicai, Huafa C&D Manyun in Pujiang Town, Minhang, Huafa C&D Gumei Huating in the Gumei section and Dahua in the Huacao section Ziyue Mansion, etc., has a strong attraction.

The Zizhu plate, which has been “discontinued” for two consecutive years, welcomes a new dual-rail subway project, namely Xiangyu Investment Park 1872. The launch of the three-bedroom with a construction area of ​​about 104-132 square meters, a total of 312 suites, the average price of 52,000 yuan / square meter. In the first batch of land auctions in Shanghai this year, China Merchants and Xiangyu bid for the site of Zizhu Science Park, Wujing Town, Minhang, with a total price of about 4.043 billion yuan.

In addition, the Merchants Bright Mansion in the Senlan section and the Haixiyun project in the Kangqiao section are also worthy of attention, both of which have triggered the points system before.

Taking China Merchants Bright Mansion as an example, the second batch of the project was launched on September 19, with 308 suites launched, with a shortlisted score of 71.62 points, a subscription rate of 271%, and sold out on the day of the launch.

The main supplier of this batch is Qingpu, and its projects are also interesting. Only the Xujing plate has 3 disks on the market. Among them, China Railway Hongqiao Yidu at Panxiang Road Station on Line 2 and China Merchants Hongqiao Bright Times near the National Convention and Exhibition Center are expected to have certain entry thresholds based on their geographical advantages. .

Song Hongwei analyzed that from the perspective of the structure of the supply and customer base, this time mainly focused on the low-end rigid demand and improvement, and there were fewer high-quality residential projects. At the same time, the proportion of projects with high points is not large, which is conducive to dispersing the concentration of purchasing power and avoiding too fierce competition for individual projects.

As the quality and quantity of the fifth batch of new houses are relatively inferior to the previous batches, among the completed subscription projects, only a few real estates trigger points, such as Country Garden Park Hyatt Qianwan and Hongqiao Bright Mansion located in the Greater Hongqiao section.

Up to now, 16 of the 32 new projects in the fifth batch have announced the subscription time, and only 3 projects have triggered points. On October 14, the subscription rate of the second phase of China Merchants Hongxi, located on the North Bund of Hongkou, exceeded 250%, and it was confirmed in advance that the points system was triggered.

Judging from the subscription performance, projects with higher popularity are still concentrated in urban areas. The six projects opened this week, such as Century Jinyuan Indus Impression and Xinhua Royal Building, are affected by location factors, and their decontamination is average. It is expected that the Jing’an Tianyue in the Jing’an Daning sector and the Tianhui Century Seal project in the Jing’an inner ring will have the opportunity to trigger points.

Industry insiders in Shanghai believe that the launch of the sixth batch of new housing will continue to increase market supply. Up to now, Shanghai has launched a total of 69,846 housing units this year, and the market supply is sufficient.