Amazon Cloud Technology has established 10 key industries in China, and cooperated with NVIDIA to “metaverse”

Photo shoot: Kuangda

Reporter | Peng Xin

The cloud computing market is highly competitive, and cloud computing giant Amazon Cloud Technology has accelerated its business landing and market expansion in China. On October 13-14, the Amazon Cloud Technology China Summit was held. Zhang Wenyi, Amazon Global Vice President and Amazon Cloud Technology Greater China Executive Director, announced the launch of the “Automotive Industry Innovation Acceleration Program” 2.0 to promote the transformation of the automotive industry; in the field of “Metaverse” Cooperated with NVIDIA to support the development of start-ups; at the same time, two renewable energy projects supported by Amazon Cloud Technology in China were officially put into operation.

“Amazon Cloud Technology hopes to become the best technology bridge for enterprises to expand globally, promote the transformation and innovation of all walks of life, continue to build a strong partner network, and help enterprises accelerate the pace of energy conservation and emission reduction.” Zhang Wenyi told Jiemian reporters and others express. Chinese companies going overseas and foreign companies entering China, developing the industry market, strengthening the construction of partner networks, and promoting energy conservation and carbon reduction for themselves and enterprises will be the important business directions of Amazon Cloud Technology in China. These are the “four major strategies of Amazon Cloud Technology in China.” “.

From the official commercial use in 2016 to the present, the investment and business of Amazon Cloud Technology in China have remained stable. Zhang Wenyi said that Amazon Cloud Technology has 87 availability zones in 27 geographic regions around the world, covering 245 countries, and through 33 local expansion zones in 27 countries, while in China, it is operated by NWCD and Sinnet. The technology and architecture of the Chinese region is consistent with that of the rest of the world. At present, more than 90% of the core services of Amazon Cloud Technology are located in China, which has become the basis for the consistent operation of Chinese and foreign companies in domestic and foreign markets.

“In China, we have identified 10 key industries. Around these key industries, we have formed a professional team.” Zhang Wenyi said that around key industries such as finance, manufacturing, automobiles, games, media and entertainment, and e-commerce, Amazon Cloud Technology has now Set up a professional team, hoping to promote the transformation and upgrading of the entire industry.

Taking the automobile industry as an example, she said that under the trend of electrification, networking, intelligence and sharing, the overall business model of the industry has changed dramatically from automobile manufacturing and sales. “During the operation of autonomous driving test vehicles, terabytes of data are generated every day and each vehicle. Depots are faced with the collection, transmission, low-cost storage, preprocessing and analysis requirements of massive data. In addition, the development of autonomous driving models, Training and simulation verification are also a major challenge.” She said that in terms of technical capabilities, Amazon Cloud Technology can provide computing, storage and machine learning services, as well as the unified architecture and security compliance capabilities required for the global deployment of the Internet of Vehicles.

Some people in the autonomous driving industry told Jiemian News that if the Internet of Vehicles and autonomous driving companies have global needs, they naturally have higher requirements for the consistency of the IT architecture of the business, which is conducive to reducing compliance and IT architecture costs, and choosing Amazon Cloud Technology, etc. Global cloud vendors are high-probability choices.

At present, vehicle companies such as BMW, Toyota, Ford, and Volkswagen, travel service providers such as Uber and Lyft, and SAIC Group’s overseas car networking platform are all deployed on Amazon Cloud Technology.

Games are similar to the automotive industry. Amazon cloud technology has a greater advantage under the tide of Chinese game companies going overseas. Game companies are an important customer group that major cloud manufacturers compete for. However, due to the huge consumption of cloud resources, game companies also have pain points in migrating to the cloud. Liang Yan, general manager of the Digital Native Division of Amazon Cloud Technology China, said that many large-scale games currently have tens of millions of concurrent users participating in the world, which puts forward higher and higher requirements for platforms and services. In addition, game companies also expect to achieve optimal IT cost and performance, and try to strip the burden of infrastructure management as much as possible.

Zhang Wenyi also mentioned that under the cloud computing architecture, the computing power resources are almost unlimited, which can help enterprises with large computing power requirements to promote their business, such as chip design companies, can help enterprises cope with the uncertain peak computing power demand of EDA (Electronic Design Automation), Shorten the tape-out cycle to ensure the success rate of tape-out. The global infrastructure coverage and resources allow chip design companies to efficiently and safely achieve inter-regional team design collaboration and improve design efficiency.

Similar to the emerging “metaverse” applications, such applications have higher requirements for graphics rendering on the GPU. Zhang Wenyi said that Amazon Cloud Technology has reached a cooperation with NVIDIA to provide additional cloud computing resource support for NVIDIA’s start-up ecosystem.

As the global cloud computing overlord, Amazon Cloud Technology has the largest share in the world and has accumulated a lot, but it still lags behind local manufacturers in China.

According to market research firm IDC, in China’s public cloud IaaS (Infrastructure as a Service) market, Alibaba will lead with a 37.8% share in the second half of 2021, followed by Huawei Cloud with 11.4% and Tencent Cloud with 10.9%. Amazon Cloud Technology came in fifth with 6.4%.

In the highly competitive Chinese cloud computing market, there is still room for cloud vendors with overseas backgrounds such as Amazon Cloud Technology. According to the report “Cloud China, Outlook 2025” released by McKinsey at the end of August, 30% of the surveyed enterprises are open to globalized cloud service providers, which means that by 2025, the potential cloud computing market of globalized cloud service providers will increase. The total scale can reach 30 billion to 70 billion US dollars. The report predicts that the size of the potential public cloud market that multinational cloud service providers can actually tap in China is comparable to the German market. As the fifth largest market in the world, Germany’s public cloud market is worth $25 billion.