In 2022, the 6th year of operation of “Chain of Allure”

/ Jeffjade | 晚晴幽草轩

Original link:https://www.jeffjade.com/2022/10/31/246-nicelinks-in-2022/

In the blink of an eye, it has been six years since the ” Chain of Allure ” was born. Today (2022.10.25), Allure has over 1,000 websites included. At this time, it is necessary to urge yourself to think deeply, not only for “Allure”‘s past summary and future vision, but also to establish the direction of follow-up amateur projects and even careers planning. Therefore, I have this article, and I also intend to make it into an annual series. Years and times, environmental changes, and cognitive changes, are included in the article to comfort the passing years .

Application Name

Chain of Allure .

Application platform

Web application, applet, quick application.

Chain of Allure - Premium Website Navigation App

Application Introduction

Chain of Allure , a new generation of open navigation platform, was born to gather global “high- quality websites”. Here, you can easily explore the wider world of the Internet, while sharing the sites you love.

official address

https://nicelinks.site/ .

Application Introduction

Explore the wider world for you

In this information – based world, you may be overwhelmed by the huge amount of information; you may miss more while you are worried about missing her and trying to learn it; Here, you can browse the crystallization of all kinds of wisdom around the world; while enriching your vision, you can mark or share your favorite sites, so as to provide a constructive reference for more people to dig for information.

Share, for your favorite website

In today’s information age, even small individuals should have their own brands. = However, what is independent is one’s own. As an open platform, “Chain of Allure” encourages you to create your own personal brand, imprint your own style, and speak for yourself. If you’ve already done so, feel free to share it here to let more people know and benefit from it. Of course, you can also share other interesting sites that you like, so that your insights can benefit more people.

Application screenshot

Screenshot of Chain of Allure

Website Features

  1. Collect valuable websites , review them in the background, and strive to include content that can have a positive effect on others;
  2. Encourage users to recommend and recommend happy websites, so that knowledge and knowledge can be exchanged, so as to benefit more people;
  3. To the greatest extent possible, provide perfect推荐语for the included websites , so that users can easily know the value of the website;
  4. Built-in search function, which is constantly improving, so that users can easily index the content they actively want;
  5. Continuing to operate social networking sites, etc., share and disseminate high-quality sites, thereby increasing their traffic;
  6. Other functions such as Proverbs Jinyu (the beautiful sentences that Yunji likes) will be updated successively to promote the interest of the website.

Technology used

About the Author

Yang Xuanshuai , an amateur independent developer , is currently working in a domestic smartphone R&D company to do quick application related work; his work is complicated, focusing on the thinking and design of tool-based products, and of course he still writes some code; out of the pursuit of efficient work, More enthusiastic and creating some good products/tools; by contrast, writing code in spare time will be more.

Indie developer?

Currently still an业余独立开发者. Inside and outside of work, there are many ideas and some pain points; individuals are very inclined to abstract them, design them, and implement a tool or a product with code, which can bring value to myself and others; even if only I use it myself , also think it’s cool (geek fan).

To answer this question from another angle, it is necessary to understand its definition; “independent developer” generally refers to “a person who independently completes the closed loop from product project establishment, design, development, promotion, and profit”. I also want to have more like-minded friends, form a team, and gather to complete a product; but this is not easy, I can only do things myself and fight alone.

Therefore, all the work involved in the current amateur projects, including the Allure Chain , must be completed by oneself; in areas that are not good at, it is inevitable to be stretched, such as UI design, interaction design, operation promotion, monitoring operation and maintenance, etc. link. However, always keep learning , and actively practice , benefit a lot.

The original intention of the project

In those years, when building this personal blog platform, ” Wan Qing You Cao Xuan “, I deeply realized that in today’s era, even small individuals should have their own brands ; this point of view was in the past In many articles, there are vigorous efforts to present and promote. However, this influence is limited after all, and it cannot play a substantial role in those high-quality brands. You must know that in today’s era, the most important thing is “information”; it can be said that most of the information is carried from the Internet; and the dissemination of information in the Internet plays an absolute role in various websites; It is hard to find: the best carrier for many brands is the “exclusive website”; therefore, at the beginning of 2016, I decided to develop a product by myself to preach this point of view, so that the excellence can be widely spread; this is the “allure of the city” The motivation and origin of the birth of the chain ; on the whole, it can be summarized as follows:

  • Try to solve the era of big data information, and efficiently absorb high- quality and valuable information to better serve netizens;
  • Build a platform for gathering high-quality websites, and give it ? , ? , sharing and other functions to promote the development of individual brands;
  • As a front-end development engineer (at that time), I wanted to take this opportunity to learn and hone various technologies and improve myself;

If you want to know more about “Allure” , you can refer to the articles written earlier:

How does it work?

Chain of Allure supports users to register and log in to submit recommended websites. Up to now, from development to operation, and even promotion, it is still done by ” @xuanshuai “; it is mainly responsible for reviewing and recommending websites, resetting “topics & tags”, writing recommendations , and publishing Allure Weekly (most of which are accurate , such as generating a weekly, scripted via Node.js or Deno ). When encountering a particularly useful product, it will be pushed to colleagues or friends through the applet or website. When you are free, you can also go to Product Hunt , Aku Navigation and other platforms to discover more valuable web applications.

How to promote it?

Starting from 2019, the main promotion methods have been changed to: private domain interconnection (also maintains several other websites), purchase of Google ADS (Google Ads), community promotion posts, friendly links, and SEO optimization. Google Ads has two periods of time, because there is a lot of tossing about the price per click, and the other is to increase investment from time to time, modify the description of the ad content, and design and produce creative materials; it is related to the production of creative materials, although Google adaptive creatives are left. , to share the experience of making an article, so far there is no way to do it, I can only keep designing and then hand it over to Google machine learning to judge, if it is not ideal, I will remove it and start again. Community post, try it on the following platforms:

From the perspective of traffic, the traffic that can be brought by community posting is limited, and it is not as good as running Google ads for one day; at this time of market downturn, continuous advertising investment is not a long-term solution. Optimizing SEO and grabbing gold from what users need – ” search behavior” is a more sensible choice; this is also one of the main directions of efforts at present.

How to make money

“Profit”: if it refers specifically to money; the current method is only: advertising revenue (including: WeChat public account, Google AdSense, mini program advertising). In fact, profit can also mean mastering technology, broadening minds, obtaining information, obtaining data, gaining experience, saving time, and so on. The original intention and maintenance of “Allure”, as well as its possible subsequent development, have gradually changed in the baptism of time, gain and failure, and this “profit method” has also changed. It is necessary to summarize its past profit-making methods here. :

  • 17-18 years: mainly learning technology, including front-end, back-end, design, operation and maintenance, etc.;
  • 19-20 years: Develop small programs and quick applications, and try to open up new ways and means of profit;
  • 21-22 years: Learn to place Google AdSense ads, SEO, access to WeChat login, etc.;

Of course, the piecemeal skills learned are far more than these; in addition, thousands of web applications are included, so that you can learn about many efficiency tools and creative products, which are of positive significance to work and life. At present, in this quantifiable value, the highest proportion is the increase in work salaries indirectly promoted by “Allure”. In the future, exploring user objects and building a profit model will also be the focus of efforts.

experience

In the past few years, most of the spare time has been given to entertainment; the rest of the “rain and dew” has been “balanced” in product design and imagination, operation and promotion of Allure; now looking back, although some decisions are just wasted Years have passed, but growth always requires a process, and it can be relieved. However, the following aspects should be avoided in the following toss:

  • Do a good job of cognition :认知, the theme of recent work has always been around, five observations and three determinations, long-term thinking is tired?. However, it is undeniable that when making a product, you must first have a good understanding of it: who is the customer you serve ? Who are the competitors ? How to dislocate/align competition? How big is the market plate? How to bring value to customers ? What is the profit model ? What is the future business value? …..Thinking about these accurately and evaluating them clearly, then doing long-term and short-term planning, feasibility analysis, and actual implementation, I believe it is a better choice.
  • Aiming at customers : It was always a fantasy that “Allure” could be used by everyone; in fact, it was impossible. As far as I am concerned, if you gave me good machine learning materials half a year ago, most of them are just collections; if they are not used in real life and work, they will not pay attention to, learn or even use them (for most people, learning is very hard). , entertainment first). The matching degree between the user’s mind and the product is an inescapable enchantment. Therefore, the follow-up mainly serves互联网从业人员; as for the content, it remains open, including technology, fun, humanities, information, resources, etc.
  • Keep balance : Profit-seeking, customers, products, technology, feelings and other considerations, should maintain an appropriate balance (as a developer, I used to focus more on technology and feelings). Logically, products and technologies should serve profit ; but profit is essentially to obtain higher-level profit “happiness, value embodiment”; if you abandon your feelings (values), you will put the cart before the horse, and it will be difficult to persist in difficult situations. . If it is not profitable, the product will not last long (the main focus of the past two years is here).
  • Follow the trend : Video information has more advantages than pictures and texts; although I don’t want to admit it, this is an iron-clad fact. For now, “Allure” is still graphic information, and if you want to output it in “video” format, you can, but there is not enough intelligent tools to support it, so it can only be processed manually, which is very expensive (when you have spare time, you can record a few times. period video, or several live broadcasts). The future will be tossing, it is best to follow the trend: such as XR, AI, Web3, etc.
  • Operating assets : part-time work, the simplest source of income; but its essence is a liability – no income if you don’t go to work, no essential difference from self-media蹭热点-spot operation; I believe more and more people realize that: after- tax Income and the need for multiple sources of income (operating assets, staying away from liabilities). As far as self-media or independent developers are concerned, operating long-term content and building exclusive brands are generally preferable options.

Remarks: These五看三定models were originally derived from IBM’s strategy formulation methodology; the five-view are: industry/trend (industry status quo, and future development trends), market/customer (market size, development trend, market demand, Customer pain points), look at the competition (analyze competitors, know yourself and the enemy), look at yourself , look at opportunities (how big the market space is, strategic opportunities); according to the output obtained from the “five points of view”, in the strategy formulation stage, “three determinations” are required: determination Strategic control points (ie: competitive advantage), set goals (quantifiable), set strategies (specific plans, stage milestones, implementation strategies, etc.).

future roadmap

The Chain of Allure is an independent project started at the beginning of 2017, stemming from personal needs, plus technical training; whether it is before or after, I have always been her most loyal user; for this reason, whether “Allure” is not Continued profits, even losses on the books, will continue to be maintained. At present, the roadmap for “Allure” is as follows (friends from all walks of life who are interested in倾城are welcome to put forward your valuable suggestions):

  • Cognition : thinking: how to dislocate competition, how to obtain more traffic, and how to establish more profit methods;
  • Iteration : optimize website performance, improve SEO, solve existing problems found, and add valuable new functions;
  • Learn : Learn about machine learning techniques and discover new ways to populate & moderate content.

From October 15 to November 02, 2022, written in [Shenzhen Futian]

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