Consumers usually read product reviews when shopping online. Surveys show that as many as 90% of consumers decide whether to buy a product based on online reviews. This is the business motive behind manipulating reviews to create fake reviews. For as many as 30% of fake online reviews, it is difficult for consumers to distinguish the true from the false. The U.S. Federal Trade Commission recently announced that it will create new rules to combat fake online reviews. The move to protect consumers is both welcome and considered difficult to eradicate. Reviews also have a network effect. Some companies have more reviews on their products, creating an unfair playing field. New companies or companies with few reviews will cross the line in order to attract more customers, because you need to cheat to make it possible. enter the competition.
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