On December 2, Great Wall Motors held the 2022 Overseas Dealer Conference in Bangkok, Thailand, with the theme of “ONE GWM LIGHT THE WORLD” (Great Wall Motors·Lighting the World), which further clarified the global brand building and product layout, and announced The latest global brand strategy. More than 200 dealer representatives from more than 50 countries and regions including Australia, GCC, North Africa, South Africa, Central and South America, and ASEAN participated in the conference. This is also the first time that Great Wall Motors has held an overseas dealer conference in other countries since it went overseas in 1997.
“ONE GWM” Global Brand Action Plan Announces Great Wall Motor’s “Ecological Going to Sea” and Further Advancement
Mu Feng, President of Great Wall Motors, expressed his gratitude to global dealer partners for their recognition of Great Wall Motors through video connection, and passed on the GWM global brand strategy to global partners. He said that Great Wall Motors will continue to focus on “ONE GWM “, to create aggregation channels and star products, and at the same time, increase investment in research and development, and build a global R&D layout based on the forest ecosystem. The release of the “ONE GWM” action plan is another major strategic move for Great Wall Motors to implement the “Ecological Going to Sea” model overseas.
At the scene, Shi Qingke, vice president of Great Wall Motors, elaborated on the “ONE GWM” action plan. He said that “ONE GWM” can make the Great Wall Motors brand spread more widely around the world, global resources more focused, global contacts more efficient, and the global image stronger. Unite. Overseas, Great Wall Motors focuses on a GWM brand as the core, builds an aggregation channel with the GWM parent brand leading the category, continuously strengthens brand awareness, occupies the four main channels of main category, main style, main price, and main level, and strives to build a global Star big single product, improve bicycle efficiency and product competitiveness.
At present, Great Wall Motors has deployed a variety of new energy products around the world, demonstrating its leading intelligent new energy capabilities, and constantly consolidating the position of Great Wall Motors new energy vehicles in the international market. In the future, Great Wall Motors will promote the iterative update of new energy products in a planned way, and use more advanced intelligent new energy products to meet the green travel needs of global users.
Facing users in different regions of the world, Great Wall Motors has a deep insight into the consumption needs of users, and improves the satisfaction of global users through category innovation and marketing innovation. Shi Qingke said that while dozens of models from Haval, Tank, Great Wall Pickup, Wei Brand, and Euler are intensively cultivating the category market, Great Wall Motors will devote more resources to creating activities such as fan festivals, car buying festivals, and sports marketing around the world. Attract more users to join the Great Wall Motors family.
Adhere to the construction of the whole industrial chain ecology Great Wall Motors has achieved fruitful results in overseas markets
In recent years, Great Wall Motors has actively explored overseas markets, built a full industrial chain ecology overseas, and achieved continuous breakthroughs in performance. In October this year, Great Wall Motors’ overseas sales exceeded 20,000 vehicles for the first time. From January to October this year, Great Wall Motors’ cumulative overseas sales exceeded 130,000 vehicles, a year-on-year increase of 18.6%, further strengthening its globalization strength.
As a model for the successful operation of Chinese auto brands in overseas markets, Great Wall Motors’ Thailand subsidiary shared its local successful experience at the meeting. With a unique user operation model, it launched D2D (Door To Door) door-to-door service allows users to experience speed and convenience. In terms of ecological construction of the whole industry chain, through the launch of G-Charge super charging stations and fast charging facilities, Thai users will be provided with a better experience in using new energy products. At the end of the conference, Great Wall Motors also presented honorary awards to the dealer partners who joined hands to expand the territory and win the world together.
Firm globalization development is the core strategy of Great Wall Motors. Great Wall Motors’ car manufacturing strength and brand growth rate have also attracted global attention. In the brand white paper jointly released by KANTAR and Google, Great Wall Motors was listed in the “BrandZ Top 50 Global Brands in China” In the list, in Brazil and other emerging markets, it even ranks among the top 20 Chinese star brands, and has won the love and recognition of global consumers with its strength.
The successful holding of the Great Wall Motors 2022 Overseas Dealer Conference once again demonstrates Great Wall Motors’ determination to adhere to global development. In the future, Great Wall Motors will join hands with global dealer partners to accelerate the expansion of overseas territory in an all-round way with the support of advanced technology, promote the overseas landing of products, technologies, services and other full-value industrial chains, and build the global influence of the Great Wall Motors brand.
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