Naixue “buying the bottom” Lele Tea

The pattern of China’s new tea drinking industry is accelerating adjustments in the process of industry optimization and reorganization. Relying on its simple and refreshing product style, Nayuki’s tea has occupied the main domestic market and been listed on the market within just five years. Naixue’s tea achieved a huge increase on Monday and became the largest shareholder of Lele Tea. The current latest valuation of Lele Tea has reached the one billion mark, and it has become the top tea in the first-tier cities Beijing and Shanghai. drink category. This successful acquisition has not changed the brand, team and operation model of Lele Tea. Naixue’s investment can be said to be a rare opportunity to buy bottoms, which can reduce Naixue’s store expansion and operating costs.