Canalys: China’s PC shipments to drop 13% in Q3 2022

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Source: Canalys

Shipments of PCs (including desktops, laptops, and workstations) in China fell 13% in the third quarter of 2022, while tablets fell 3% year-over-year. Shipments of desktop PCs (including desktop workstations) and notebook PCs (including mobile workstations) declined 31% and 3%, respectively, due to subdued business demand due to slower economic activity and weaker business confidence. High inventory makes the channel’s sales expectations for the “Double Eleven” in the fourth quarter not optimistic, so the consumer market is also flat before the arrival of the traditional peak season.

The consumer tablet market was the only bright spot in the consumer market in the third quarter, growing 18% year-on-year, mitigating the impact of a sharp decline in the commercial sector. Emma Xu, analyst at Canalys, said: “Smartphone manufacturers see tablet PCs as a key opportunity to meet their existing users’ productivity needs, and are ramping up their deployment. These new entrants leverage their rich experience in mobile product development In addition, they are committed to improving the ability of cross-device collaboration and connection to ensure that tablets and their wider IoT products can be compatible with each other. With the further development and maturity of manufacturers’ channel strategies and ecosystems, smart Mobile phone manufacturers are becoming important players in China’s tablet market.”

Apple maintained its lead in the tablet segment, with growth slowing to 7 percent despite an improvement in iPad supply compared to the second quarter. Although Huawei and Lenovo ranked second and third respectively, they faced a relatively difficult quarter. Affected by the shortage of parts supply and the decline in commercial demand for tablet PCs, the shipments of these two leading manufacturers have both declined. double-digit decline. Thanks to the newly launched Pad8 series, the fourth-ranked Honor (Honor) achieved a growth of up to 41% in the third quarter. Although Xiaomi’s latest tablet didn’t feature a huge upgrade, it also made it into the top five, with shipments up 15%.

At the same time, demand for PCs slowed, with overall shipments down 13% year-over-year, with shipments in the commercial market down 17%. Demand in the consumer market also remained weak, with shipments down 10%. Emma Xu said: “Given China’s current relatively fragile macroeconomic situation, the PC market is unlikely to pick up in the fourth quarter of 2022 or early 2023.” China’s Purchasing Managers’ Index remained low due to the decline in domestic and foreign demand. The good news, though, is that the timeline for recovery is becoming clearer as major Chinese cities begin to loosen COVID-19 controls in December. This will give a boost to commercial market confidence and business activities in 2023. Despite the macroeconomic downturn caused by the global economic slowdown and geopolitical conflicts, manufacturers in China should speed up the ongoing channel restructuring and adjust their marketing strategies to take full advantage of the recovery opportunities in industries such as retail, entertainment and tourism. “

Lenovo, which topped the PC market in China, experienced a 17 percent decline in shipments. Dell ranked second, limited by its over-reliance on the commercial market. While its local structure was still being reorganized, its year-on-year decline was as high as 21%, the largest decline among leading manufacturers. Hewlett-Packard followed with a 17% decline in shipments, ranking third. Benefiting from strong promotional activities and consumer-facing marketing, ASUS and Huawei achieved consecutive annual growth, ranking fourth and fifth respectively.

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