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Google is introducing a “continuous scrolling” feature on desktop so users don’t have to click multiple times to navigate across pages to find relevant search results, a feature the company has been offering for some time on mobile. It’s worth noting that users shouldn’t mistake continuous scrolling for infinite scrolling. With continuous scrolling, users can scroll down to see up to six pages of search results before seeing the “More” button for more results.
On mobile, Google limits continuous scrolling to four pages of search results at a time.
Google has historically taken a “paginated” approach to search results. This means that, before, when users scrolled down a search results page and wanted to see more results, they had to click on the page number at the bottom.
This new feature can also provide more visibility to those sites that don’t rank high enough to get to the first page, where people tend to avoid the second page, and few people go to the pages after that. Hence the online joke that the best place to stash something criminally dangerous is the second page of Google search results.
The change comes at a time when many users are complaining about a drop in the quality of Google’s search results. In response, Google has made a series of changes, including making search results more intuitive. In September, it also rolled out a feature that surfaced results from Reddit and Quora under a section called “Discussions and Forums.”
While many features have a mobile-first design, Google is also working hard to enhance desktop search. For example, the company is testing widget-style cards on the home screen that give users at-a-glance information like weather and stocks.
Manuscript source: cnBeta
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