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As the year draws to a close, do you remember what you Googled this year? On December 7, Google released Taiwan’s 2022 Year in Search rankings (Year in Search), reviewing what Taiwanese netizens are most concerned about this year. Affected by the epidemic and the implementation of different epidemic prevention measures, this year’s epidemic prevention hotline “1922” has become the top keyword list of rapid rise, and “quick screening map”, “vaccine appointment” and epidemic-related issues are still attracting the attention of Taiwanese netizens. Not only related domestic issues, but major international emergencies have also aroused great concern among Taiwanese people, and searches related to “Ukraine” and “Abe Shinzo” have also surged. In addition, netizens also pay special attention to domestic and foreign sports events. The “World Football Championship” that is being held in Qatar and the “China Professional Baseball” that has joined a new team have high popularity and discussions, and they have been on the list.
Epidemic keyword searches are still hot, major international emergencies attract attention
As the COVID-19 virus strain continues to mutate and cause multiple waves of local diagnoses, among the top ten rapidly rising keywords this year, keywords related to the epidemic include “1922”, “quick screening map”, “vaccine appointment”, etc. Accounting for the majority, it can be seen that Taiwanese netizens are still quite concerned about the development of the epidemic and epidemic prevention measures. In addition, major international emergencies this year have also triggered discussions, including the war in Ukraine and the accident of former Japanese Prime Minister Shinzo Abe, which shows that Taiwanese people, as citizens of the world, pay close attention to major international events and trends.
In addition to the epidemic and international events, the quadrennial “World Football Tournament” is being played in Qatar, which has also brought about a football craze among Taiwanese netizens. This year’s event has attracted much attention before the start of the game. Not only is the World Football Championship held in winter for the first time, but also the star player lineup and the wonderful game situation that does not fight until the end, it also quickly sparked widespread discussion. Taiwanese netizens also pay attention to domestic sports events. Although the schedule in the first half of the year was affected by the epidemic, “China Professional Baseball” not only ushered in a new team to inject new impetus into the event, but also held the star match that was suspended due to the epidemic in the past two years. It aroused a lot of discussion topics and became the top ten fast-rising keywords of the year.
In terms of rapidly rising issues, this year Taiwanese netizens are keenly concerned about personal safety, public accidents, and people’s livelihood-oriented issues. Among them, the fraudulent incident and the subsequent development of Taiwanese people going overseas to seek high-paying job opportunities, and the unfortunate event of a major crowding accident at a popular tourist attraction in South Korea during Halloween, have aroused heated discussions among netizens and concerns about safety issues. As the epidemic slows down and the anti-epidemic measures are relaxed, government agencies at all levels have launched revitalization measures one after another, which has led to an increase in the search for “international travel subsidy”.
With the unblocking of borders, foreign tourist destinations are rapidly rising, and neighboring cities attract the most attention
As the epidemic slows down, many countries around the world have opened up restrictions on cross-border travel, and Taiwan has gradually relaxed entry and border control measures. Many netizens have waited for many years for overseas travel, and finally have the opportunity to realize the trip. Observing this year’s “rapidly rising foreign tourist destinations” list, we can find that Japan is deeply loved by Taiwanese people and has become a popular choice for Taiwanese netizens to travel abroad after the epidemic. Among them, “Okinawa”, “Tokyo”, “Osaka”, ” “Hokkaido” took the top four places on the list. In addition, “Bangkok” and “Bali Island”, two resort attractions full of tropical South Seas, also made the list one after another. It can also be observed from the results of this year’s ranking that in the post-epidemic era, cross-border tourism is gradually recovering, and Taiwanese people have shown high concern and interest in nearby places that can be reached by short-distance flights.
Fast-rising characters are the most concerned about Internet meme characters for entertainment in movies and dramas, and they also spark topics
This year’s rapid rise in the ranking of figures reflects the high attention of Taiwanese netizens to film and television entertainment. In addition to the major traffic accident of the artist “Jimmy Lin”, which caused concern and hot searches, “Big S”, “Gu Junye” and “Johnny Depp” also became the top ten fast-moving news because of their emotional trends and surrounding news. Up character. Among them, the most special thing is that at the beginning of the year, it was widely circulated among netizens that replacing the mobile phone or computer wallpaper with the senior Japanese artist “Miwa Akihiro” can bring good luck, which in turn led to a rapid increase in related searches for “Miwa Akihiro”. It reflects that in addition to paying attention to the trends of celebrities, Taiwanese netizens will further use search to find relevant answers to novel questions. In addition, Pelosi, the speaker of the U.S. House of Representatives who led a delegation to visit at the beginning of the year, also attracted Taiwanese netizens’ high attention and extensive discussions on the international political and economic situation and exchanges; this year’s nine-in-one election also drove the search enthusiasm for relevant political figures.
“Recommended” commodity keywords are rapidly rising around the epidemic and people’s livelihood issues “blood oxygen machine” and “clothes dryer”
This year, Google also used the rapidly rising product “recommended” keyword list to understand that Taiwanese netizens not only use search to obtain new knowledge, but also use “recommended” keywords to learn more about product information to help them make purchase decisions. With the development of the epidemic this year, the recommended products related to epidemic health care, such as “blood oxygen machine” and “foam tablet” have seen the fastest rise in related searches; and the “epidemic prevention insurance” derived from the epidemic has also sparked heated discussions among Taiwanese netizens discuss. Looking back on this year, I believe many netizens still have the impression of the changeable climate and continuous rainfall in spring. The Meteorological Bureau’s Taipei Station has even set a new record for the number of rainfall days in the past 24 years. The wet weather has also driven “clothes dryers”, “raincoats” ”, “Rain Boots” and “Electric Blanket” related searches. In addition, “environmental protection cup” is also one of the rapidly rising keywords, reflecting the rising awareness of environmental protection among Taiwanese netizens and their high attention to the government’s promotion of environmental protection and sustainable policies.
Two Chinese films have entered the movie hot search list Taiwan’s drama list reflects the attention of women’s stories
Sequel movies and superhero movies occupy the majority of this year’s fast-rising movie list. The fast-rising champion was won by the sequel movie “Defenders: The Lone Ranger”, which was released after 36 years. In addition to the character development and plot trend that netizens care about, the actors personally fly fighter jets and shoot with the camera. It has become a hot topic among Taiwanese netizens. Other sequels and superhero movies, such as “Doctor Strange: Runaway Multiverse”, “Jurassic World: Dominion”, “Black Panther: Long Live Wakanda” and other popular works also made the list. In addition to Hollywood blockbusters, following last year’s upsurge in Chinese films, two Chinese films made the list this year. They are “Curse”, which is based on local cult stories and has been nominated for multiple Golden Horse Awards, and won the second place on the list; the main theme is fantasy. “Old Moon”, which won three Golden Horse Awards through its meticulous visual effects, has also become one of the hotly discussed film lists among netizens.
In addition, Taiwanese dramas have also been discussed by netizens this year. I believe you must have watched or heard the dramas in the top ten fast-rising lists. Among them, “The First Blossom of the Lantern” with the theme of Tiaotong culture continued to advance the content of the story last year, and blew up a whirlwind of puzzle solving through suspenseful twists and turns, becoming a hotly discussed annual drama among netizens. Others, such as “Mom, Don’t Make Trouble”, “She and Her”, “Taipei Women’s Illustrated Book”, “A Runaway Female Surgeon in the Village”, etc., have women as the protagonists of the story, start from the perspective of women, and discuss women’s issues. The works have also become the top five rapidly rising Taiwanese dramas this year.
Taiwan’s 2022 search rankings are based on the rapid increase in search volume during 2022, and the time range is from December last year to the end of November this year. This year’s global Google’s annual search rankings have also been announced. Welcome to the Google 2022 annual search rankings website to learn more about the list.
By Tina Lin, General Manager, Google Taiwan
Source: Google Taiwan Official Blog
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