Another Zhejiang businessman sells high-quality assets

After Fosun’s Guo Guangchang, another Zhejiang businessman, Yintai’s Shen Guojun, sold assets in a big way. In the afternoon of December 11, Yintai Gold, which had been suspended for a week, issued an announcement. Shen Guojun, the actual controller of the company, and China Yintai Investment, the controlling shareholder, signed the “Share Transfer Agreement” with Shandong Gold on December 9, intending to hold a total of 20.93% of the company. The shares of the company are transferred to Shandong Gold, and the transfer price is not higher than 13 billion yuan. After the transfer is completed, Shandong Gold will become the controlling shareholder of the company, and the State-owned Assets Supervision and Administration Commission of Shandong Province will become the actual controller of the company. | Related reading (China Fund News)

He Haohao

Shen Guojun’s Yintai Investment’s four major business segments are not only well-known among Zhejiang merchants, but also in China. From a poor boy in a fishing village to a big man who is proud of the world, Shen Guojun is good at seizing the opportunity, making strategic moves, and changing his fate against the sky. As a wealthy Zhejiang businessman, Shen Guojun has expanded his territory from that year to now selling Yintai Gold for 12 billion, which is a big deal.

Times make heroes. Shen Guojun started from operating the tertiary industry of state-owned enterprises, began to accumulate personal wealth, and galloped in shopping malls. He made full use of the platform of the capital market, held shares through MBO, hunted down undervalued assets, moved them to make better assets, and multiplied his wealth. It can be described as a vertical and horizontal maneuver, taking advantage of the trend, and completing the layout of Yintai’s territory.

Of course, selling assets to pay off debts with Xu Jiayin may not be the same as selling assets with Guo Guangchang short of money. What Shen Guojun sold was Yintai Gold’s high-quality assets. In 2021, Yintai Gold had made two to three years of hard work and doubled its development plan on the basis of the end of 2020. Now the situation has obviously changed. Advancement is a strategy, and retreat is also a strategy. This transfer should be a strategic move by Shen Guojun.

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