snow morning
No one can guess what Musk plans to do. This does not mean that the Steam platform will be linked with Tesla in a dream. In a sense, your Tesla could soon be a veritable mobile arcade.
However, if you only discuss the impact that Musk’s access to Steam will have on Tesla’s sales from the entertainment level, you will underestimate him too much. Musk didn’t want to just make a “smooth” electric car like other car manufacturers at the beginning, but played a big game.
In Musk’s vision, after the realization of autonomous driving in the future, the car will become a real mobile space, and there are too many possibilities for how people spend their time in this space: games, graphics cards, brain-computer interfaces, Metaverse…
This is an enormous benefit. This “interest” includes not only the user experience of the car owner, but also Tesla’s commercial interests. In fact, Musk actually had the idea of porting the game to the Tesla car for a long time, and he did so. Introducing a game platform of the size of Steam to Tesla, charging is no longer boring, and waiting is not like “going to jail”. I believe most Tesla owners will be moved.
On the other hand, for Musk, Tesla has become a mobile game hall, and then it will be logical to launch dedicated controllers and other hardware. With the number of users of Tesla, Musk can also talk about “joining” with game developers and platforms, while charging “subscription fees” from users. I have to say that Musk’s business calculations are very shrewd.
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