Reporter | Lin Teng
On December 16, Jiemian News reporters exclusively learned that OPPO decided within the company to invest 10 billion in its sub-brand OnePlus alone.
“Most of the 10 billion funds will be used for OnePlus’ product development. In addition, all of OPPO’s next resources will be greatly tilted towards OnePlus, including OPPO’s basic research and development, supply chain, and channels. , the leading technology of the research institute and the R&D department, etc.”, a person at the management level inside OPPO revealed to the interface news.
OnePlus is a brand founded by Liu Zuohu, vice president of OPPO, in 2013. After being popular among geek circles in Silicon Valley in the United States and Bangalore in India, it has become popular overseas. OnePlus has occupied part of the foreign high-end market mainly through online channels, which is relatively rare among Chinese mobile phone companies.
After flying solo for 8 years, in 2021, OnePlus officially returned to OPPO and became a sub-brand of OPPO. Jiemian News previously reported that after the integration of OnePlus and OPPO, they are changing the previous mode of fighting independently, sharing technical architecture and R&D resources.
At the same time, with the help of OPPO’s channel, OnePlus mobile phone, which started in Europe and the United States, has entered 2,800 Chinese counties this year, and has experience points in more than 5,000 OPPO stores across the country.
In 2022, global mobile phone shipments will plummet, but starting from the fourth quarter, many industry insiders have observed that the mobile phone industry will peak and rebound next. Research firm Counterpoint predicts that the global smartphone market will grow by 2% year-on-year in 2023 .
It can be predicted that, with OPPO’s large amount of funds, OnePlus will also become a new powerful army in the fierce mobile phone battlefield.
media reports
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Event Tracking
- 2022-12-16 OPPO will invest 10 billion in OnePlus alone in the next three years
- 2022-11-03OnePlus mobile phone has been fully stationed in OPPO offline channels
- 2021-12-24 OPPO after-sales service center will be fully open to OnePlus users next year
- 2021-06-17OnePlus announced a comprehensive merger with OPPO
- 2021-01-20 OnePlus merged with OPPO R&D department
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