Without a physical key, the door can be opened and closed through a mobile phone, and the vehicle can be authorized online to relatives and friends. Such a digital key may become the mainstream configuration of smart cars. At the same time, the car digital key is also opening up more travel service scenarios. It is deeply applied in services such as valet maintenance and repair, valet energy supplement, and self-service test drive for car purchases, and has evolved into a new business format.
On December 19, Tencent Smart Mobility and Yinji held a strategic cooperation product launch conference in Shenzhen, and released an innovative digital key product jointly developed by the two parties – “My Car Key”. This product deeply integrates the WeChat service ecology, uses the WeChat applet as the carrier, and brings users a lighter, more convenient, ready-to-use digital car key service, and relies on the WeChat social relationship chain to support the quick sharing of car keys with friends. Li Bo, Vice President of Tencent Smart Mobility, Shan Hongyin, Co-Founder and CEO of Yinji, Shen Pei, General Manager of Tencent Smart Mobility Strategy, Wang Yuan, Vice President of Yinji, and Zheng Dongyang, General Manager of Tencent Mobility Services, attended and witnessed the product launch.
(Tencent Smart Mobility and Yinji Strategic Cooperation Product Release Ceremony)
According to reports, “My Car Key” is an overall digital key solution that integrates the device and the cloud. For users, “My Car Key” provides services in the form of WeChat applets, which do not need to be downloaded and installed. After registration and binding, the mobile phone can open and close the door lock, start driving, remote control the car, check the car condition and share the key. Based on the product form of the WeChat applet, it can realize the lightness and convenience of the digital key function, agile iteration, and use it immediately. Relying on the WeChat ecosystem, “My Car Key” also has two major advantages: First, it supports WeChat social sharing. Users can share digital key permissions with WeChat friends with one click, and WeChat friends can unlock the door according to the permissions set by the car owner. Various operations such as closing, opening and closing the trunk, starting and driving the vehicle, etc. Second, relying on the instant access capability of WeChat, when there is an abnormality in the vehicle, the abnormal information can be pushed to the user through WeChat as soon as possible.
Based on Tencent’s WeChat mini-program, the two parties will also explore more new forms of service for car owners, such as test drive, valet energy supplement, valet maintenance and repair, etc., to build a user-driven service operation model and explore new business value.
For example, in the test drive stage of the user’s car purchase, the user only needs to make an appointment for the test drive service in WeChat, select the model that he wants to test drive and the nearest 4S store, and then receive the digital key. driving experience. In the after-car service scenarios, such as valet driving, valet energy replenishment, valet repair, valet car wash, valet 4S store maintenance, etc., the car owner can directly authorize the digital key to the service personnel through WeChat, realizing contactless, cross-time and space, Keyless service handover. In the vehicle research and development stage, the digital key can also help the car factory coordinate and dispatch test vehicles more efficiently, and transform offline management into digital online management.
Li Bo, vice president of Tencent Smart Mobility, said: “As a super ID, the car digital key is gradually opening up the ecological services of mobile phones and cars and connecting innovative scenarios. In the future, Tencent and Yinji will continue to provide users with innovative ecological service systems. This time The innovative digital key product launched in cooperation with Yinji is an important case of Tencent’s smart travel ecological cooperation. Tencent will continue to play a good role as an “ecological co-builder”, provide digital platforms and tools, open capabilities and resources, and cooperate with the industry Chain partners jointly innovate for the whole travel scene, creating more secure, efficient and pleasant smart travel services.”
Shan Hongyin, co-founder and CEO of Yinji, said: “As a leading provider of smart car connection technology, Yinji started strategic cooperation with Tencent in 2020. The car key’ product is based on the WeChat mini-program and relies on Yinji’s deep understanding of digital key products and forward-looking practice. It will bring users a safe, intelligent and convenient experience, and will also be extremely Greatly enhance user stickiness, and truly establish a strong connection of “people-vehicle-service”.
(“My Car Key” product interface)
At present, the “My Car Key” jointly launched by Tencent Smart Mobility and Yinji has taken the lead in carrying the bZ4X, the first pure electric SUV under GAC Toyota. Compared with traditional car keys, digital keys are greatly enhanced in terms of security, convenience and intelligence. At the same time, with the help of WeChat’s extensive user reach and social ecology, as well as the rich car owner service ecology of Tencent’s travel services, it will burst out a greater space for imagination. The two parties are actively carrying out joint innovation with automobile OEMs and ecological partners.
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