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On December 28, although the overall scale declined in the first three quarters, my country’s home appliance market still has strong resilience, and some deterministic growth opportunities are emerging. During this year’s “Double 11” and “Double 12”, the sales of green and energy-saving home appliances, high-end home appliances, and smart home appliances in the offline stores of many home appliance retail companies have increased by more than 120% month-on-month, showing signs of recovery. Analysts at Zhongtai Securities believe that from the perspective of performance, compared with leading consumers horizontally, the valuation of leading home appliances is still in a scarce range, highlighting the value of gold. With the further promotion of consumer subsidies and real estate recovery, the fundamentals of the home appliance industry will be elastic after the marginal improvement And emotional upward space is larger. Enterprises should grasp the triple opportunity of “valuation improvement, domestic substitution, and demand creation”. (Securities Daily)
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