In 1983, when James Dyson successfully designed the prototype of the cyclone vacuum cleaner after 4 years of creation and testing in his garage, he certainly did not expect that decades later, with the help of digital technology and tools, The research and development cycle of technology companies is more reasonable, and the creation process of technology products is changing rapidly.
With the help of more advanced digital means, the development of science and technology is advancing exponentially. As a new force of technological innovation, the number of young unicorn companies is also increasing day by day. According to the “2022 Global Unicorn List” released by the Hurun Research Institute, there are currently two unicorn companies born every day on average, which is the fastest growing rate in history.
The younger generation, empowered by forward-looking technology, naturally has the thinking and literacy to use technology to solve problems and improve their lives, but to truly implement each idea, they still need to “survive” countless practices and protracted endurance tests. In this regard, James Dyson is obviously called a “predecessor” or even a “role model”.
Today, with its avant-garde and unique inventions and product designs, Dyson has gone through decades, and has always maintained a place in the rapidly changing industry and maintained its pioneering image. In this regard, James Dyson himself has never been stingy about sharing the secret of his company’s success-with the “inventor’s spirit”, he is diligently solving problems.
Dyson founder and chief engineer James Dyson with the Dyson DC01 bagless vacuum cleaner
On December 18, the second Dyson Technology Festival was held in Shenzhen. Behind the theme of this year’s “Invention, Foreseeing the Future”, in addition to showing Dyson’s own core technology, perhaps the more important point is that it has lit a bright light for creative young people who have longing for the technology industry in the new era : Starting from the pure inventor spirit, we are committed to creating useful and problem-solving things, which is the starting point of all great product innovations.
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Find the problem, but also to solve the problem
“I hope to encourage everyone, especially young people, to become engineers and scientists if possible. If you are already an engineer and scientist, then use enough courage and confidence to solve the world’s problems.” The Science and Technology Festival began, James Dyson called on the young people in the audience.
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Video message from Dyson founder and chief engineer James Dyson and Dyson chief technology officer John Churchill
Dyson Chief Technology Officer John Churchill shared, “How to use our products, how to maximize the use of technology to optimize performance, how to actually solve the problems that users care about, the understanding of these underlying problems is the secret of Dyson’s leadership.” Dyson defines “innovation” as a product that actually changes the way people behave. For example, with Dyson’s new motor technology, it has created an epoch-making cordless vacuum cleaner category. With the advent of Dyson’s new generation of motors at that time, Dyson Supersonic 
The hair dryer also redefined the hair dryer.
As a Dyson engineer, Ma Tao shared an actual case of a project he participated in on the spot——Dyson Corrale Hair straightener.
“For example, we studied the damage caused by the heating of hair straighteners in high-temperature environments. Traditional hair straighteners use a flat heating plate. When using it, the hair selected by the user needs to pass through the middle of the heating plate repeatedly. In order to straighten all the hair. But we use a flexible elastic plate, which has a good wrapping and binding effect, which reduces the damage caused by repeatedly passing the hair through the heating plate.” At the round table talk at the Dyson Technology Festival, Ma Tao described the development process of Dyson’s products, and concluded: “Dyson’s success in the competition is precisely because it listens to users, understands users’ needs, understands problems in life, and provides solutions through innovative means.”
Dyson engineer Ma Tao
Dyson Corrale hair straightener
In addition, Dyson also has ardent expectations of “solving problems” for the younger generation. As the champion of the Dyson Design Awards in China in 2022, the CareRare Rare Disease Screening Solution Team has fulfilled Dyson’s consistent requirements for innovative inventions: to discover problems, but also to design feasible solutions to solve them.
In 2019, young members of the CareRare Rare Disease Screening Program team visited several tertiary hospitals in Shanghai and found that the so-called rare diseases were actually not as rare as people imagined, so they came up with the idea of using artificial intelligence to intervene in the early screening of rare diseases . After three years of research, the team has developed a fast, painless and low-cost diagnostic solution, and built the largest database of rare cases in China.
CareRare Rare Disease Screening Program
“Many entries are from college students. Generally speaking, they can find problems very accurately, and many problems need to be solved urgently.” As a judge of the Dyson Design Award China Division, Ren Min keenly observed that many high-quality The works initially started from solving practical problems.
As a benchmark in the field of technology, Dyson is undoubtedly at the forefront of the industry. Whether it is the spirit of an engineer or a specific product that changes people’s lives, it will guide those who want to set foot in this field.
Data scientist and artificial intelligence scientist Wang Mengqiu shared his opportunities for innovation at the Dyson Technology Festival, “From a macro perspective, the development of the times has driven opportunities for related technological innovations.” In addition, an important reason for Wang Mengqiu’s original zero-zero technology to focus on flying cameras is to observe the general market demand: family photos are limited by tools, and there is always a need for someone who cannot be in the same frame to be a photographer. It can be seen that starting from solving specific problems is the consensus of the innovation industry.
Talk about the spirit of inventors in the round table session
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Not afraid of failure, encourage innovation
In the first exhibition area of the Dyson Technology Festival, many people stopped and read James Dyson’s new Chinese book “Invention: James Dyson’s Journey of Creation”. In the book, James Dyson shared his experience and thinking about inventions and creations, and warned young people not to be afraid of failure.
“Invention” Dyson theme exhibition area
For Dyson, he is not afraid of failure, but is afraid of not having good products.
In Dyson, there is a famous number of failures – 5126, which is the number of failures that James Dyson experienced before inventing the first prototype of the bagless vacuum cleaner. After 4 years, Dyson finally succeeded in the 5127th cyclone vacuum cleaner prototype and launched a dual cyclone vacuum cleaner without a dust bag. On the basis of successfully inventing the prototype of the bagless vacuum cleaner, in 1993, in order to further improve the original cyclone technology, James developed the DC01 vacuum cleaner equipped with dual cyclone technology, which has since changed the way people clean around the world.
From the first mass-produced Dyson DC01 vacuum cleaner in 1993 to the G5 Detect cordless vacuum cleaner in 2022, the pioneering and innovative booth exhibited some of the most representative products in Dyson’s development history. For decades, Dyson has never been afraid of short-term failures, but the most feared thing is poor product design.
Dyson’s core technology and technology display (first picture from the left), Dyson DC01 bagless vacuum cleaner and cyclone separation technology demonstration device (second picture from the left)
Good design comes from hard research and breakthrough in technology.
Discovering the limitations of traditional motors when designing vacuum cleaners, Dyson engineers began to change their way of thinking in 1999, adopting a distinctive design and launching the revolutionary and innovative Dyson Digital Motor (DDM) – X020 4 years later.
In Dyson’s “star product” Supersonic The handle of the hair dryer is equipped with a Dyson V9 digital motor. It looks small, but it can reach 110,000 revolutions per minute, which is 5 times the speed of an ordinary F1 racing engine. It can dry hair quickly without excessive heat.
By 2022, the fifth-generation Hyperdymium powered by the Dyson G5 Detect cordless vacuum cleaner The motor once again achieved a technological leap, capable of outputting a “ceiling-level” strong suction of up to 262AW.
Dyson V9 digital motor
Dyson G5 vacuum cleaner cutting machine (with G5 digital motor)
(Dyson digital motor on display)
In the ever-changing world of technology, it is difficult for people to predict which technologies will become the mainstream of the next era, but promoting technological progress from the perspective of improving products can always solve practical problems and create certain value. Dyson hopes and is committed to training and inspiring the next generation of engineers and inventors.
The booth of this year’s Dyson Technology Festival also exhibited the domestic and foreign award-winning works of the Dyson Design Award over the years, including 6 prototypes and 24 works. Since its inception in 2005, the Dyson Design Award has been designed to support creative but fledgling young engineers. Solving new problems and creating new solutions are what young people are good at, and the Dyson Design Award hopes to help these young people put their good ideas into practice and lead them to become real “future inventors.”
Dyson Design Award works and prototype display
Looking back, although Dyson’s global market size has grown several times, it has never stopped developing new products. In James Dyson’s view: “Tomorrow will be completely different. We have to reinvent ourselves every day… More importantly, fundamentally learn new technologies and new ways of solving problems, and do things and solve problems in a new way”—— This is precisely the role of each generation of inventors and engineers.
Friends who missed the wonderful moments of the Dyson Technology Festival, can click on the video below to relive the true message of Dyson Chief Technology Officer John Churchill. Let’s unlock Dyson’s technological innovation strength and the ideas behind it together, and start the journey of invention and creation together!
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