In the first design day, Changan Automobile released a new design concept “Vertical Vientiane”

On December 28, the first Changan Automobile Design Day of 2022, “Reconstructing Imagination and Creating the Future”, officially kicked off. Wang Xiaofei, vice president of Changan Automobile, delivered a keynote speech on “Touching Everything with the Hand of Innovation” and shared the latest design concepts. Officially released Changan Automobile’s new design concept “Vertical Vientiane”. At the same time, Yida, the first mass-produced product based on this concept, and the more forward-looking world premiere concept car, VIIA, were also released. The styling design team of Changan Automobile made a detailed interpretation of the family sedan Yida and the concept car VIIA respectively.

With the comprehensive transformation of Changan Automobile to electrification, intelligence, and digitalization, and the continuous breakthrough and evolution of technology, Changan and the entire automobile industry are facing unprecedented composite iterations. Automobile design can no longer use one definition to meet diverse user needs. Using one language to express all the aesthetics, the value realized by technology is no longer limited to the function itself. A car is given a deeper definition: it is a “smart life” that integrates the physical world and the digital world and grows together with users. Therefore, Changan uses more forward-looking design thinking to respond to diverse and rapidly changing user needs. Form a new generation of design concept – “Vertical and Horizontal Vientiane”, in the new era, interpret “Science and Technology Changan Smart Partner” with new connotations.

“Vertical Vientiane” was born, and the era of Chinese design that does not lose to international brands is coming

“Vertical and Horizontal Vientiane” is large and simple, but full of connotations. It is derived from natural images, but full of forward-looking technology, forming a set of systematic solutions. It is the latest interpretation of Changan’s “new design”.

In the era of information flattening, due to the rapid evolution of electric electrification products and intelligent technologies, consumers are faced with a wealth of choices, tend to be more calm and rational, and have more diverse needs. Product functions and designs need to meet users’ emotions and diverse life scenarios . Based on this, Changan Automobile took the lead in proposing a system design concept, condensing “Vertical and Horizontal Vientiane” into two infinitely extending image symbols, one vertical and one horizontal, that is, vertical power and horizontal realm.

Wang Xiaofei, vice president of Changan Automobile, explained: “Zong is a symbol of power, inspired by cosmic light beams. Whether it is gravity or breaking through gravity, it interprets the energy enough to detonate the universe. It contains the inner spirit of “exploration and breakthrough”. Horizontal is The symbol of vastness is inspired by the line of the sky, and the horizontal orientation is undoubtedly the best interpretation of the balance of the atmosphere and the pulse of life in China, and it contains the inner spirit of “balanced and open-minded.”

And these two image symbols also bring Changan Automobile the romantic scene of staring down (vertical) and pulsating sky (horizontal), giving users different experience tendencies, one is for enjoyment and release, full of sensory pursuits full of energy, the other is This is an emotional pursuit of returning to the inner, comfortable atmosphere. The two intentional symbols also embody the connotation of Changan brand’s scientific and technological innovation, natural symbiosis, and inclusiveness.

“Vertical Vientiane” uses a set of vertical and horizontal system concepts to interpret the brand’s system solutions for various groups of people, various aesthetics, and various needs, and combines technological innovation with unique aesthetics to create a colorful life that meets multiple emotions. Demand, travel experience that exceeds the expectations of users, through the design concept of advancing with the times and constantly iterating, supports Changan Automobile’s transformation into an intelligent and low-carbon travel technology company, and promotes Chinese national design to the world.

Yida in the Horizontal Realm: Focus on the perfect balance point and return to the healing resonance of body and mind

The all-new compact family car Yida perfectly interprets the “Ventilation and Vientiane-Pulsation of the Sky”, and is a constant environment city created for every user who loves life. While paying tribute to the classics, it also incorporates Changan’s unique aesthetics, closely follows the excellent balance between the mainstream and the self, and gives users a familiar and familiar sense of belonging.

Yida embodies the beauty of balance everywhere, and is born for users who desire to have a comfortable experience space. This is a simple, capable, dynamic model. The horizontal waistline gives it sharp edges and corners, and the body shape with low front and high rear creates a more dynamic momentum. Trendy, youthful, dynamic, and atmospheric, this is a model that users of any age can feel beautiful. It redefines fashion and fully demonstrates the all-new Yatama’s moving demeanor. And the sharp and clear horizontal characteristic line is transformed into a soft and advanced expression when drawn to the tail. The entire tail is lowered to make the overall olive shape, and the slightly raised tail achieves a perfect balance between static elegance and dynamic dynamism.

If the appearance brings the balanced aesthetics of movement and stillness, the interior space of Yida is an open-minded world completely tailored for users. The entire cockpit is inspired by the vast sky, and through larger-scale, high-grade materials and technological applications, it gives users a natural closeness and home-like comfort. The IP panel has achieved the largest “dual smart large screen” in its class, with a meter size of 10.25 inches and a central control screen of 13.2 inches. It has outstanding personality and a full sense of technology. At the same time, the overall interior seems to be suspended in the air, and the slim and light design conveys a relaxed and contented state of mind to users.

In addition, Yida also connects the user’s senses through color, material, smell and sound to achieve multi-sensory awakening. Yida has prepared two sets of CMF design schemes for its debut: the first set is a color combination of dark color and Yunshan green, which is the first time Changan design uses turquoise, which weakens the visual impact and brings visual relief and comfort. Balance to achieve inner healing and tranquility. The second set is the classic deep black scheme, which can meet the aesthetic habits of almost all users. It is low-key, calm, simple and practical, and conveys a stable and peaceful atmosphere. Two color schemes, one from nature and one from life, create a unique emotional space for users, allowing users to freely choose resonance.

Yida is not only a new student, but also the inheritance, fusion and continuation of the past aesthetics, creating a unique emotional space for users, allowing them to return to themselves and find the true meaning of symbiosis. Between heaven and earth, in an open-minded environment, Chang’an will use design as its voice to convey emotions.

Vertical Power VIIA: Get rid of the existing rules and create a vast universe where you can enjoy yourself

Vertical is a symbol of strength, “Vertical Power” releases self-energy outward, breaks free from the constraints of existing rules, and allows all users to have a stage to express themselves to the fullest. The concept car VIIA interprets “Vertical and Horizontal Vientiane-Galaxy Downward Eyes” with a new attitude, which is the perfect expression of “vertical power”.

VIIA is mainly composed of three modes, driving mode, drone mode, and game mode. In addition to the familiar driving mode, the drone mode is another pair of extended eyes, leading users to experience more unseen scenery; the game mode has infinite imagination, leading users to explore the unfettered spiritual world. The spirit that VIIA wants to express is “breakthrough”. The sense of integration of reality and reality displayed in its cockpit is just for those users who are most eager for new things, creating a vast universe where they can enjoy themselves.

To create the best interaction, we must start from thinking about the relationship between people and cars. This time, VIIA redefines the interaction pattern according to the user’s behavior habits. The tech-band running through the vehicle body extends from the front to the rear of the vehicle to the side and rear, walking with the user. At the same time, the tech-band will also integrate technologies such as radar, sensors, electronic rearview mirrors, and biometrics to make the design easier and more extreme.

VIIA diffuses a set of light beams from the middle LOGO to both sides, and forms a light language interactive system together with the tech-band. Through the change and rhythm of light, the information of human-vehicle interaction is formed. Moreover, the Guangyu system will continue to be enriched and iterated, which echoes the core idea of ​​”Vertical Power”: to abandon tradition and stand out.

Of course, the sharp shark-nose shape can still be seen on the VIIA. Its preservation is the continuation of the exploration of Changan’s design all the way, inheriting the family gene of the integration of perceptual aesthetics and intelligent functions. The beam shape on the side is inspired by a searchlight in the vast universe. It is firm, powerful and full of hope, which is the perfect interpretation of the intention of “breakthrough”.

In terms of interior space, the designer gave the core of the atmosphere of this concept car from the galaxy to the light. The transparent floor surface made of special materials and the luminous spar belt running through the interior space make the screen, door panels, seats… all seem to be floating in the universe. This gravity-free dry design creates an infinite, unrestricted free atmosphere space.

The VIIA cockpit has an extraordinary sense of space and new technologies. The interior adopts a unique three-seater layout. In the driving mode, the rear passengers are the “kings” of the exclusive cabin. And when switching to the game mode, the door is opened, and the front seats move sideways, and the three passengers can break through the boundary between the front seat and the back seat and gather together, allowing users to play with the space in a true sense.

As the famous designer Dana Chesnier said: “If you want users to fall in love with your design, you must first fall in love with your users.” Changan Design has experienced “life dynamics”, “new technology, wisdom and aesthetics”, and then to the new design concept “across all phenomena”. Every user creates a warm and pleasant experience. The release of “Vertical and Horizontal Vientiane” not only makes the future “smart life body” have a more distinctive image, but also further deepens the wisdom symbol of “Technological Changan”, injecting vitality into the comprehensive transformation of Changan Automobile.