Last night, my B station “DNA” moved.

As a “sixth-level boss”, opening station B at 8:00 p.m. on December 31 has become a “routine operation” for me to spend the last few hours of the year. But to be honest, my expectations for this year are not too high-after being amazed by Station B, which held the first cross-night in 2019, the past two years have been somewhat high and low, and niche cultural genes and broken circles have poured in It is difficult to integrate the mainstream culture of Bilibili, which made the cross-night at station B even more mediocre in those two years.

For me, the New Year’s Eve party at Station B is like the Spring Festival Gala on New Year’s Eve. Turning on the computer on New Year’s Eve is part of the ceremony, and I don’t have much expectation for the content. Fortunately, this kind of stereotyped thinking was quickly “slapped in the face” by Station B.

Liu Xianhua “Butterfly Love”

At the beginning, Chinese-Canadian singer Liu Xianhua sat in front of the piano, and the most classic theme song “Butterfly Love” of Xianjian played slowly. Before watching the conversation between Xiaoyao and Linger, the painting style suddenly changed. The returning music director Zhao Zhao stood in the center of the stage, followed his baton, CS, Plants vs. Zombies, Bubble Hall, Go Kart, Underground The classic soundtracks of classic games born in the 80s and 90s, such as City and Warriors, were performed by the symphony orchestra in turn.

Symphony by Liu Xianhua and Zhao Zhao “Dead Overture”

The climax of this game soundtrack mix called “Game Start” happened at the moment when the classic Warcraft theme song “Dead Overture” sounded. This program, which was also performed a few years ago, has a completely different meaning this year. Due to the breakdown of negotiations between Warcraft developer Blizzard and domestic operator NetEase, classic Blizzard online games such as Warcraft, Diablo, and Hearthstone have been operating in China for more than 20 years. Will be discontinued in early 2023. Seeing a bullet screen saying that this is “Azeroth’s Elegy”, tears burst out instantly.

But the elegy is more than just for Warcraft. This year, the domestic Internet has encountered a cold winter. Tencent and other giants have also begun to reduce costs and increase efficiency. When these classic soundtracks sounded in my ears, I found that revisiting them may be a luxury.

Perhaps because of this environment, many of the program lists for this year’s cross-night at station B are the deepest memories of childhood, adolescence and youth of a generation in the past ten years. The 2020 annual barrage “Ye Qinghui” has also become the most popular barrage in 2022’s New Year’s Eve.

01 Two-dimensional return, B station has a taste

“The anime I’ve watched and the games I’ve played are the most important part of their spiritual world. This kind of thing may not be recognized by the mainstream as the main content, but on this platform, it is the protagonist.” In In the behind-the-scenes documentary of the 2021 party, Yang Liang, the chief planner and general manager of the marketing department of Station B, said this.

Regrettably, in the 2021 New Year’s Eve, Station B has greatly reduced the “penetration rate” of the two-dimensional content, which makes the whole party look closer to mainstream culture, but in the eyes of some old users of Station B, it is less. B station taste.

Perhaps because of hearing the voices of these users, this year’s cross-night station B is obviously more “flying”. The full return of ACG culture is not only the opening game soundtrack, but also the “return” of classic two-dimensional elements such as the theme song of Japanese comics, anime BGM, Luo Tianyi, and domestic secondary elements such as Yuanshen, Three Body, and Guoman. The appearance of dimensional popular elements can be said to be “strong” in the 2D flavor.

Liu Xianhua “Sold Out”

Station B has also worked hard on the selection of the program list. Mai Kuraki, one of the three singers of Ayumi Miyazaki, Noboru Uesugi and Heisei, will perform the theme songs of “Digimon”, “Slam Dunk” and “Detective Conan”. These three animations are not only childhood memories in many people’s minds, but they will also return to the screen in the form of a theater version in 2022. In particular, “Slam Dunk” will launch a national competition chapter 26 years later, completing countless youths born in the 80s and 90s.

Noboru Uesugi Slam Dunk Theme Song “Until the End of the World”

Mai Kuraki “Unreal”

The elements of the game in ACG, in addition to playing the soundtrack, also appear in an interactive way. When I heard Noboru Uesugi sing the theme of “Slam Dunk”, I experienced a new way to play this New Year’s Eve party – “Fingertip Universe” interactive audio game. I played the audio game while watching the show. I might miss the show, but it was very interesting. . Xiao Jie’s Audition dance performance “Rebirth: I Want to Dominate the Ballroom” was directly changed into a classic button dance audio game form, making people unable to help but start pressing up, down, left, and right.

“Rebirth: I want to dominate the ballroom”

The two-dimensional elements are still buried in various programs. Liu Xianhua’s “Sold Out” Chinese manga mixed cut, Deng Ziqi’s three-body theme song “Wall Facer”, Zhao Zhao Symphony Orchestra performed “Assassin’s Creed” Music of Faith, Qing Lian’s “My World”, “Fire of Youth – Huolishaonianwang” Theme song “Yo-Yo player performance… The popular video extension program “B Night Couture” at Station B brought “Chinese Don’t Jump Yangdi” to the stage, and cooperated with the Shanghai Art Studio “Universe” to reorganize, in DJing in the Heavenly Court of “Havoc in Heaven”.

European ACG culture is not absent either. “Top class” Linna Bell is indeed the top class, and a large number of people called on the barrage. A netizen said, “I was so happy during the Disney part. When Reina Belle came out, and when the princesses and princes came, I felt like my childhood dreams came true.”

Shanghai Disney Resort

In 2021, Luo Tianyi, the “absent” princess of station B, returned on her 10th anniversary, and sang five songs in one breath. However, the users of station B are still very “strict” to their own princesses, and there are also a lot of complaints in the barrage and comments: “The modeling is as good as the three-body one”, “Is the tuning a bit lazy”, “Is it outsourced?”

Luo Tianyi “A Flower in the World”

There is also the original god. This year’s cross-night station B has given enough Yuanshen cards. Other ACG-related programs are mostly nostalgic, and only “Yuan Shen” is closely following the “hot spot”. On the scene, Mr. Zhao Zhao conducted the forest concert performed by the orchestra. The background was the Sumeru world that Yuanshen just updated in August this year. The super popular character Naxida appeared on the screen. Ascending to the top, it can be said that “Yuan Shen” has become one of the models of Chinese cultural export.

Genshin Forest Concert

02Perfect integration of mainstream culture and subculture

If ACG culture is the cornerstone of station B, outside of ACG, the introduction of trends, national customs and traditional culture that more young people are interested in is the biggest feature of station B in recent years. The perfect fusion of the two is the most successful part of this year’s Bilibili cross-night.

Hardcore music is often the outing program of the New Year’s Eve party at Station B, and there are so many music programs that it is not an exaggeration to call it a “New Year’s Concert”. After Zhao Zhao left Hunan TV for a year, he returned to Xiaopo Station this year as the music director, offering a one-night symphony background.

As a characteristic classical music that can be blown out of the circle every year, it was a piano program in the past few years, such as the “Hedwig Theme Song” by the piano prince Richard Clayderman in 2019 (Note: Haribo special series movie theme song), Lang Lang’s “Marvel Heroes Never End” in 2020, and Maxim’s “Flight of the Bumble Bee” and “Let’s Go!” Autobots”.

This time the protagonist has been replaced by the Finnish national treasure band Apocalyptica Apocalypse Band. Their biggest feature is playing heavy metal hardcore rock music with cello and other classical instruments. But today they changed the way and played a two-dimensional BGM super skewer with classical instruments, playing the classic BGM that must sound when the protagonists of anime defeat the enemy with classical instruments, when “Fairy Tail” “Yu-Gi-Oh! “The classic soundtrack of “One Punch Man” and “Spiritual Cage” sounded, and many people in the barrage exclaimed that their “DNA moved”.

Apocalypse Band “No one can beat me in my BGM”

Rap culture is also a niche culture of young people. In recent years, with the success of the “China New Rap” series and the large-scale online comprehensive “Rap New Generation” produced by Station B in 2020, the trend of rap and hip-hop culture among young people in China has been brought about. The rap culture has been thoroughly integrated into station B and has become a reserved category for the New Year’s Eve party.

The programs of Pharaoh, Sha Yiting, Into1-Liu Zhang and other rappers also retained some of the main theme colors this year, such as Pharaoh and Gong Linna’s chorus “Small River Flowing Water 1952”. But on the whole, this year’s Rapper programs generally return to the origin of rap, and the program effect is greatly improved compared with last year.

Another Hallyu rap star, Jay Park, is a stalker at Station B. When he was a tutor in a Chinese rap variety show, the accented Chinese “Do you want to be a rapstar?” was widely circulated in the b station ghost animal area. This time he directly sang the Chinese song “Thinking of You”, which he participated in the creation of lyrics and music, probably to prove his Chinese proficiency.

Wing Chun by Shenzhen Opera and Dance Theater

Another way Bilibili embraces the mainstream culture is to invite traffic stars. This year it is Wang Jiaer. In addition to the debut of the new song, Wang Jiaer also performed a song with the Korean-Canadian rap veteran tablo.

Station B also continues to attach importance to traditional Chinese culture. The brand-new dance drama “Wing Chun” created by the original crew of “Only This Green” took a year to perform online for the first time; Gong Linna, Hu Shenyuan, and Li Yugang jointly performed “Mountain and Sea Picture”, singing and dancing about the classics in “The Classic of Mountains and Seas” Story; Lai Meiyun and the up master of the dance zone at station B danced “Horizontal and Vertical Leaving Points”…

“Mountain and Sea Map” by Gong Linna, Hu Shenyuan, and Li Yugang

Zhou Shen, who won the four-year cross-night perfect attendance award, came to “four” this time, and staged a “dividing depth technique”. Four Zhou Shen appeared in the camera at the same time, and he even appeared at the four New Year’s Eve party at the same time middle. However, Zhou Shen’s two-dimensional flavor is not so heavy this time, and it has more Chinese flavor. Singing “Four Great Masterpieces Lianliankan” will always make people marvel at his voice.

Zhou Shen’s “Four Great Masterpieces Lianliankan”

The four classics have always been loved by station B users. In June 2020, Station B launched the CCTV version of the four famous TV series, and the total broadcast volume of the four famous series exceeded 100 million in two months. Station B also has no shortage of original videos for interpretation, secondary editing, dubbing, and teasing of the four major classics, film and television, and original works.

Finally there is the heaviest Avril Lavigne. In fact, this is the second time for Avril Lavigne to come to China for the New Year’s Eve party. In 2012, she came to Jiangsu Satellite TV’s New Year’s Eve party. Some netizens remembered, “Jiangsu Satellite TV invited Avril Lavigne for the finale at a high price. Every time a round of guest previews, Avril Lavigne will be brought along. I am afraid that others will cut the stage. However, Avril Lavigne is also up to date. The highest ratings of the whole station that night surpassed the satellite TVs next door. .”

Avril Lavigne “Girlfriend”

03 Conclusion: In 2023, Station B has made a good start

After watching the whole party, I felt that I was not the only one who had a high evaluation of Bilibili this year. After chatting with several colleagues who are also “veteran drivers” of Bilibili, everyone felt similar.

It can also be seen from the evaluation on Douban that in 2020 and 2021, the score of Bilibili’s cross-night score is only 6.8 points and 6.7 points, and the current score in 2022 is 7.5 points. Although it cannot be compared with 2019 (9.0 points), it is better than before. Two years is a lot better.

2019-2022 “The Most Beautiful Night” Douban Score

Admittedly, there are still many shortcomings in this year’s New Year’s Eve. For example, the background effects of some Japanese manga song programs are not satisfactory, which affects the effect of Memories and the viewing experience; the selection and design of some programs are also open to discussion; Luo Tianyi is a bit unsatisfactory…

But these problems are actually more or less expected. 2022 is a particularly difficult year for Station B. On the one hand, the epidemic at the end of the year is a huge challenge for any team preparing for large-scale events; and Bilibili’s own operations have also faced challenges in the past year. Cost reduction, efficiency increase, and large-scale layoffs have also become Bilibili’s financial report this year. The most frequently mentioned term at the meeting.

Against this background, Station B will make a good start for 2023 at the end of 2022. The last time Bilibili surpassed people’s expectations was in 2019. In 2020, Bilibili started to skyrocket from this good start, and its market value rose nearly 10 times in one year, completing the transformation from a niche subcultural community to a Chinese youth base camp. gorgeous turn.

In the second half of 2022, Bilibili has made a lot of adjustments, focusing more on commercialization. The core department has also been taken over by more young “old people” who understand the culture of Bilibili. Chen Rui also “comes out” to manage the game business in person. To activate the most important income department of this station B…

How effective these adjustments are will take more time to test. But after watching this year’s cross-over night, I am looking forward to the more B-station-style B-station.

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