The Chinese man Musk liked went to the United States to sell cars

The latest move of Zhu Xiaotong, President of Tesla China, has been exposed!

Just today, people familiar with the matter revealed to foreign media that Zhu Xiaotong officially took over the sales, service and delivery business of Tesla in North America.

At the beginning of December 2022, the domestic media ” Pinwan ” reported that Zhu Xiaotong, Tesla’s global vice president in charge of the Asia-Pacific region and president of China, will succeed Musk as Tesla’s global CEO. Closely.

Tesla China did not comment on this rumor at the time, and Zhu Xiaotong’s movements are still mysterious.

▲Zhu Xiaotong is in the group photo of Tesla’s Texas factory

Not long after the rumors of succeeding the CEO came out, Tesla officially announced that the Texas factory in the United States had completed the production target of 3,000 Model Ys per week, and accompanied it with a group photo of the main team members, including Zhu Xiaotong—— It means that Zhu Xiaotong will play a role in a larger space outside the Asia-Pacific region, and it also adds more suspense to the rumor that he will succeed Tesla CEO.

At present, less than a month after the above-mentioned rumors, the boots basically landed, and Zhu Xiaotong took over the sales, service and delivery business in North America, while still retaining his previous position.

Although there is still a long way to go before the news of taking over the global CEO, North America is Tesla’s hometown after all, and being able to take charge of several important businesses here obviously shows that Zhu Xiaotong has been promoted to another level in the Tesla system and belongs to the One of the most important executives.

▲Tesla Shanghai factory

01. In 2022, production and sales hit a new high, but Tesla’s stock price fell by 65%

Last month, Zhu Xiaotong resigned as the legal person of Tesla China, and Wang Hao succeeded him as the legal representative, but Zhu Xiaotong still serves as the chairman.

In 2022, Tesla’s Shanghai factory will stop production due to the impact of the epidemic. However, under the leadership of Zhu Xiaotong, a strong recovery was subsequently achieved, and the set target of 50% production growth in 2022 was basically completed.

A few days ago, Tesla announced its production and sales data for 2022. A total of 1.369 million electric vehicles were produced and 1.313 million were delivered throughout the year. Among them, Model 3 and Model Y produced 1.298 million units and delivered 1.247 million units.

▲Tesla’s fourth-quarter and full-year production and delivery data

Although the production and sales data set another record, the data still fell short of Wall Street’s expectations due to logistical problems, falling demand, rising interest rates and fears of a recession.

Tesla’s stock price will fall 65% in 2022, the worst year since it went public in 2010.

02. Initially responsible for the supercharger station, and later made great contributions to the operation of the Shanghai factory

According to public information, Zhu Xiaotong was born in Shenyang City, Liaoning Province. He graduated from Auckland University of Technology in New Zealand with a bachelor’s degree, and later obtained an MBA degree from Fuqua Business School of Duke University in the United States.

When studying at Duke University in the United States, Zhu Xiaotong was already a manager of Kaibo Engineering Group, a company mainly engaged in engineering design and construction, consulting and general contracting. While working in this company, Zhu Xiaotong worked in Sudan for two years, responsible for engineering project negotiation and supervision.

In April 2014, Zhu Xiaotong officially joined Tesla as the project director of Tesla China Supercharger Station. By the end of that year, Tesla had built 9 experience stores and service centers in 6 cities including Beijing, Shanghai, Hangzhou, Shenzhen, Chengdu, and Xi’an, and built nearly 40 super charging stations in 19 cities in China. More than 600 charging piles have been built in more than 60 cities.

Zhu Xiaotong’s role really began to stand out after 2018.

▲Tesla Shanghai factory

On October 17, 2018, Tesla announced that it had won an industrial land of 866,000 square meters in Lingang, Shanghai at a price of 1 billion yuan. In January 2019, Tesla began to break ground to build a Chinese factory here, and Zhu Xiaotong, as the person in charge of the China region, also took over the position of the person in charge of the Shanghai factory.

This also allowed Zhu Xiaotong to once again exert his ability to manage projects. The construction of Tesla’s Shanghai factory set a record. It broke ground in January and started trial production in October. This has never happened in the automotive industry before. .

The speed of the Shanghai factory is not only reflected in the construction speed. In December 2019, the Model 3 produced by the Tesla Shanghai factory officially started internal delivery. In the whole year of 2020, the production capacity of the Tesla Shanghai factory reached 25. 10,000 vehicles, while Tesla’s total production capacity that year was 500,000 vehicles, which basically accounted for half of Tesla’s production capacity.

For the whole year of 2021, Tesla’s Shanghai factory produced a total of 480,000 vehicles. Tesla’s global production capacity that year was 930,000 vehicles, and the Shanghai factory’s production capacity accounted for 51.7% of the total delivery volume. Two years after its completion, it has contributed more than half of Tesla’s sales, which shows the importance of Tesla’s Shanghai factory, and Zhu Xiaotong is an important driving force behind it.

In August of this year, Tesla announced that it has produced more than 3 million vehicles worldwide, and the Shanghai factory has also completed the roll-off of 1 million vehicles. Tesla has gone from 0 to 3 million vehicles for nearly 20 years, and Tesla It took less than three years for the Shanghai factory to go from 0 to 1 million vehicles.

It is said that the current annual production capacity of Tesla’s Shanghai plant has reached 750,000 vehicles, making it Tesla’s factory with the highest production capacity.

▲Zhu Xiaotong, President of Tesla China

Zhu Xiaotong’s style of conduct is very low-key. During the years of presiding over the business in China, he rarely made public appearances. Even in the face of interviews, he was very straightforward. According to media reports, Zhu Xiaotong is very focused on his work, and also very skillful. A member of Zhu Xiaotong’s former team even used sharp (sharp) to describe his work style.

Tesla’s internal employees told Che Dongxi that Zhu Xiaotong is a kind and approachable person in dealing with others. He often accepts and approves the grass-roots employees’ suggestions directly to him. And when an employee makes a mistake, he will not scold others, but directly point out the mistake in the work group and inform the correct way.

In terms of work, Zhu Xiaotong is very diligent, even desperate, as some media reports. The above-mentioned Tesla employee told Che Dongxi that media reports that Zhu Xiaotong replied to WeChat in the early morning were true. The employee also encountered a situation where Zhu Xiaotong replied in seconds after sending a message in the work group at 1 am. And the most important thing is that he can return in seconds at six or seven o’clock the next morning, as if he hasn’t slept much.

Zhu Xiaotong also has an impressive little habit when giving speeches.

In order to allow grassroots employees to have a direct dialogue and communication with him, every time he gives a speech, he will buy a boutique worth thousands of yuan from Tesla’s official mall as a gift, and then ask the audience at the end of the speech if they know The five contact methods of oneself, the person who answers correctly can get this gift.

“It’s like this every time, very impressive.” The Tesla employee said, “The specific five ways are WeChat, phone calls, two mailboxes, and Microsoft Teams.”

For his boss Musk, Zhu Xiaotong can be described as a firm follower of Muskism. He once told the media that Musk is very straightforward, even innocent, resolute and demanding. Will not follow him.

Obviously, Zhu Xiaotong agrees with Musk very much, and Musk also admires this subordinate on the other side of the ocean very much, and has repeatedly praised the achievements of the Chinese team in public.

03. Epilogue: Tesla calls Zhu Xiaotong

Since 2022, the tide of new energy vehicles has become more and more surging. The sales of electric vehicles in China, Europe and the United States have continued to grow, while the sales of fuel vehicles have continued to decline.

In the next few years, there is no doubt that the sales of electric vehicles will rise at an even faster rate. With excellent technology and product design capabilities, Tesla’s models are at the top of the best-selling list in many countries around the world.

On this basis, Tesla’s next focus is naturally on growth, requiring all factories around the world to produce as many cars as possible at low cost, and then deliver them to consumers. Only in this way can Tesla develop from a small car company with an annual production and sales of one million units to a giant car company with an annual production and sales of millions or even tens of millions of units.

As for Zhu Xiaotong, he has demonstrated strong production management and supply chain management capabilities at the Shanghai factory. He is good at both increasing production and reducing costs, so he can continue to be reused in the current Tesla system.

Zhu Xiaotong is indeed excellent, but it is obvious that the current era is calling for him.

This article is from the WeChat public account “Car Things” (ID: chedongxi) , author: Chuan Xu Juice , 36 Krypton is authorized to publish.

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