Tianfu Cola files for bankruptcy

On December 29, the Fifth Intermediate People’s Court of Chongqing issued an announcement on the bankruptcy liquidation of China Tianfu Cola Group Corporation (Chongqing). Tianfu Cola originated in Chengdu, Sichuan Province, and reached its peak in the 1980s. It was once designated as a drink for state banquets. At that time, Tianfu Cola had 108 joint venture factories all over China, with an annual sales volume of more than 200,000 tons and a profit and tax of more than 70 million. In terms of formula, Tianfu Cola, which uses white peony root from Sichuan as a raw material, is the first truly domestically produced cola in China. | Related reading (Tiger Sniff)

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When it comes to domestically produced cola, young people may not have much idea about it. For the middle-aged people of our generation, they all drank very cola during the Chinese New Year when they were young. This was the most famous domestically produced cola brand back then. The remaining popular ones are Laoshan Coke and Tianfu Coke mentioned in the article. But later, so many popular domestic colas have gradually disappeared from the supermarket beverage shelves. This may explain how fierce the competition in the domestic beverage consumption market has been over the past decade. Many domestic colas are no match for the brand effect of Coca-Cola and Pepsi. And cola culture, the bankruptcy of Tianfu Cola may mean the end of domestic cola.

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