BYD looks up to the brand’s first model name looks up to U8

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Sina Technology News on the afternoon of January 5th, BYD Today, Yangwang brand conference was held, and the first product of the high-end brand was launched, Yangwang U8.

Wang Chuanfu, chairman and president of BYD, said that 20 years ago, BYD officially entered the automotive industry, and technological innovation is the only opportunity to take the lead in the transformation.

He introduced that BYD insists on independent research and development and vertical integration with the supply chain. At present, it has 49,000+ R&D teams and 26,000+ authorized patents.

At the press conference, BYD announced the launch of the Yi Sifang technology platform, with four independent motors as the core, to innovate the vehicle power structure. According to BYD, the technology is 100% self-developed, suitable for pure electric and hybrid platforms, covering off-road, supercars and other models.

Wang Chuanfu said that more than one million people are killed by cars every year in the world, among which the loss of control of vehicles is the main reason. And Yisifang technology has the ability to reduce the risk of vehicle loss of control to one ten-thousandth.

“Safety is the greatest luxury of electric vehicles.” He said that the Yisifang technology can help the driver control the dynamics of the vehicle when the steering device fails or the tire blows out. It also has functions such as emergency flotation and in-situ U-turn. He revealed that the Yisifang technology will be equipped as standard equipment on all models of the Yangwang brand.

The first model of the Yangwang brand is named Yangwang U8, which is positioned as a million-level off-road SUV. Wang Chuanfu said that Chinese high-end brands should not be about buying and stacking materials, but about using innovative technologies to bring new experiences and using super technologies to achieve high-end brands.

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