New energy is the focus of competition in China and the global auto industry. The rise of the new energy track has become an irresistible trend of the times. Against this background, the Haval brand officially announced in August 2022 the launch of a comprehensive transformation of the new energy strategy, reshaping the new energy market structure as a “new energy SUV expert”. With the vigorous promotion of the Haval brand’s new energy strategy, the “dog category” will usher in a comprehensive advancement, and the first new energy SUV model – Haval H-DOG will be launched.
As the first flagship product under the Haval brand with “new energy + light off-road”, the importance of the new car is beyond doubt. The Haval brand also conducted in-depth communication with the media on issues such as the future category layout, product positioning, and core competitiveness of the H-DOG model.
Based on market insight, create a 3/4 scale wet and wild electric hybrid car
In 2022, the retail penetration rate of China’s new energy market will grow rapidly, exceeding 36.2%. Chinese brands are the main growth force of new energy. Regardless of the total new energy market or the growth rate of the new energy market, Chinese brands are crushing joint venture brands. The growth rate of the PHEV-SUV category is the second, and the growth rate of the pure electric SUV category is the third. There is huge potential in the new energy SUV market.
The HAVAL brand is based on the ultimate care for users and forward-looking insight into market demand. HAVAL H-DOG aims at the sub-category of light off-road + PHEV electric hybrid, and builds core competitiveness based on the light off-road gene of the dog category and DHT new energy race skills. The “new energy light off-road pioneer” attitude creates a new category, leads the new energy light off-road market, and brings users a more diversified travel experience.
Haval H-DOG meets different scenarios and emotional needs of users according to different target audiences. Its launch will help the dog category form a new product matrix and further strengthen the product layout of the Haval brand in the new energy market.
Kecheng, Keye, Kedian, enjoy the “5+2+e” comfortable life of wet and wild cars
With the gradual opening of the epidemic, people are eager to unlock new scenes of outdoor life, and the demand for travel and entertainment has surged. Users need an SUV that can take into account daily household use and satisfy personal “wild fun” preferences. Focusing on the core vehicle needs of the audience, Haval H-DOG has economical and reliable power, class-leading light off-road performance and unique new energy DHT technology, bringing users the experience of “city, field, and electricity” Live in a wet and wild car. Let the car is no longer a simple means of transportation, but also an expression of life attitude.
In the urban car scene, Haval H-DOG has intelligent configuration and comfortable driving experience. It is equipped with the leading remote control parking in its class. It is not afraid of narrow parking spaces. The Bluetooth of the mobile phone is connected to the vehicle for control. Control parking in and out; the latest generation of coffee smart cockpit, the class-leading intelligent voice wake-up speed, multiple commands in one sentence; 2-speed DHT with the best performance in all working conditions and scenes, more performance and energy saving, no fear of fuel consumption in traffic jams at work , one step ahead of the traffic lights; the leading 9-inch W-HUD in the same class, the unique exclusive snow mode is safer for winter driving; the ergonomic model design is better than the average height of Chinese people, the sofa-level rear row is ingeniously adjusted, and you can enjoy traveling while sitting “comfort zone”.
Compared with competing products at the same level, Haval H-DOG has leading light off-road performance advantages in its class, with an approach angle of 24°, a departure angle of 30°, a longitudinal pass angle of 19°, a minimum ground clearance of 200mm, and the highest wading angle of 560mm in its class. The depth of water brings excellent off-road performance to Haval H-DOG; the strongest body strength in its class, comparable to the torsional rigidity of a luxurious large SUV body, the torsional rigidity of the body is 20352Nm/°, and 6705 welding points in the whole vehicle; deep-sea submarine-grade boron steel The body and key parts of the steel plate have a strength of 2000 MPa, and high-strength steel accounts for 74.2%. With the escort of reinforced iron bones, it is more at ease to go wild at will.
Friends who like camping know that mosquito prevention is absolutely necessary for camping. Haval H-DOG is innovatively equipped with the industry’s first camping mosquito repellent lamp. The orange-red light in the 566nm band can effectively drive away mosquitoes. Its built-in magnetic function is more convenient for users to place, so that users who like to camp at night can completely say goodbye to mosquito harassment , easily “e” enjoy the exquisite life of outdoor camping.
At the same time, Haval H-DOG is also equipped with a class-leading 220V reverse discharge, which can last up to 30+ hours when fully charged and fully charged, unlocking a variety of life; industry-leading 50W wireless charging, even in the wild, can keep the phone fully charged at all times state.
Endorsed by Great Wall Group, Haval brand firmly sits on the top spot in new energy
The Haval brand has the confidence from the Great Wall Group, and under the empowerment of the forest-like ecosystem, it will provide Haval New Energy with unrivaled core competitiveness. Great Wall has strong vertical integration capabilities and a highly independent supply chain system, which is among the best in the industry.
DHT technology is completely independently designed and developed by Great Wall Motors, and has completely independent intellectual property rights. It has a total of 199 patents. It is the first highly integrated gasoline-electric hybrid technology among Chinese auto brands that breaks the technical barriers of hybrid joint ventures. It has excellent performance in terms of power, performance, fuel saving, safety, etc. At the same time, DHT technology is currently the hybrid technology that best meets the actual needs of consumers in the domestic auto market, and it empowers the Haval brand with its own strong technical advantages. .
Great Wall has the widest coverage and deepest channel network, with nearly 1,000 plus first-level sales and service networks, covering 331 prefecture-level cities across the country, with a coverage rate of 96.8%, providing a huge space for Haval’s new energy layout.
In recent years, under the guidance of Great Wall Motor’s strategy of deepening category innovation, the Haval brand has successfully created the 3/4 scale light off-road market with the Big Dog. prototype. Haval H-DOG, as the brand-new flagship model of the dog category, is a new energy product that meets the comprehensive car usage scenarios of “City, Field, and Electricity”. We have reason to believe that it will become a unique phenomenon-level explosive model. In the field of new energy, a brand-new subdivision model has been created, which has opened up a brand-new blue ocean market for the Haval brand.
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