According to news on January 5, the global box office of “Avatar 2: The Way of Water”, which was released for more than half a month, exceeded 1.5 billion US dollars, surpassing “Top Gun 2”, and topped the 2022 single-film global box office annual champion. The 100th movie to break 1 billion at the box office.
Although audiences have mixed reviews for the film, as one of the most expensive films in Hollywood history, “Avatar 2” has successfully achieved its return.
In an earlier interview, director James Cameron bluntly stated that the cost of the film is very high, “”Avatar 2″ is the worst business case in the history of film, because it costs too much money.” According to media reports, the total cost of the film may be as high as 1.4 billion US dollars.
At the beginning of its release, “Avatar 2”, which fluctuated at the box office, made the outside world think that it would be difficult to realize its return. However, as domestic audiences resumed social entertainment and their desire to watch movies increased, the domestic box office rebounded, and the performance of the New Year’s Day file far exceeded last week. As of January 5, the global box office of “Avatar 2” has reached 1.482 billion US dollars, and the Chinese market has become its second largest box office.
Among the top ten box office rankings in global film history, Cameron will soon own three films, “Avatar”, “Titanic” and “Avatar 2”, plus the next three sequels. It is Marvel that occupies more than three of the top ten box office rankings in global film history.
In the North American market, “Avatar 2” showed the characteristics of long-term screening and full stamina. But in China, it is still unknown how long the long-tail effect of “Avatar 2” box office will last.
As the Spring Festival movie is finalized and pre-heating marketing begins, the audience’s high desire to watch movies is resolved by the Spring Festival blockbuster, and the movie viewing window of “Avatar 2” is constantly shrinking.
For Chinese films, the release of more diverse types of films will drive the industry to recover; but for “Avatar 2”, it may mean that the uncertainty of its follow-up box office breakthrough has increased.
Film reviews are polarized
After “Avatar 2” was released, many media and audiences gave an interesting comment: “Avatar 2” needs special effects and special effects, and the plot has special effects.
With huge investment, “Avatar 2” has created the industry’s top special effects and visual effects, but the three-hour storyline is old-fashioned and procrastinated.
“If you don’t consider the plot, this is a good movie. The special effects look like a lot of money, but the plot is like a running account.” Because of the first jewel of “Avatar” and the golden signature of director Cameron , Wang Miao became the first audience to watch the movie after its release, but “Avatar 2” did not meet his psychological expectations.
“I went to see the movie because of the sci-fi worldview IP of “Avatar”. At first, I guessed that Cameron might explore the relationship between technology and human beings in the movie, and further show the different worldview of Pandora. The result is a three-hour movie. Much of it revolves around uninspired family relationships.”
A fan of director Cameron commented on “Avatar 2” on Douban: “Spent so much money on special effects, but didn’t spend much time polishing the script, and didn’t have an in-depth discussion on the sci-fi settings in the movie. It’s a pity that it’s also putting the cart before the horse.”
Hollywood has never lacked movies with good special effects. They are obsessed with technology and blindly pursue visual effects, but the script is not as good as before. In the end, the form is greater than the content, which causes the film to lose its characteristics.
Although a little disappointed with the plot of the story, Wang Miao still recommends everyone to go to the cinema to enjoy the visual feast brought by “Avatar 2”, “The special effects of this film cannot be missed, it is like a fascinating planetary journey. Only by going to the cinema to watch the huge screen can the value of its special effects be reflected, and watching it at home after the release will lose its meaning.”
As a movie, Avatar 2 has received mixed reviews. But for viewers who saw “Avatar” a decade ago, the film has a deeper meaning.
“I cried after watching Avatar.” Huang Han went to the cinema to watch the movie for the second time, and cried twice. “On the one hand, it’s the emotional drama at the end, and on the other hand, I thought when I was watching the movie, I watched the first part of “Avatar” with my mother ten years ago, and now I watch it alone.”
“Avatar 2” was born under the aura of the first film. Released in 2009, “Avatar” achieved great commercial success in mainland China, and quickly surpassed “Titanic” globally to become the highest-grossing film in film history.
“More than ten years have passed, and the world has changed too much, but Pandora is still as beautiful as ever. It’s like having a blue dream when I was a child, and “Avatar 2″ as an anchor point brought me back to that scene many years later. In a dream with spirituality.” In Huang Han’s view, “Avatar 2” is not only a movie for entertainment, but also a reminiscence of the past.
Spring Festival takes over “Avatar 2”
With the first jewel of “Avatar” ahead, major domestic media and audiences have high expectations for the sequel. Before the release, the Maoyan platform predicted that the domestic box office of “Avatar 2” is expected to reach 2.5 billion yuan.
But “Avatar 2″‘s premiere box office was only 126 million yuan, and the box office fell below 100 million yuan on the third day of its domestic release, and the total box office for the week of its release was only 500 million yuan. This figure was far lower than industry expectations, and Maoyan immediately lowered its expected box office, predicting that the domestic box office will be less than 1 billion yuan.
In the first week of its release, “Avatar 2” was full of comments about “both box office and word-of-mouth”. But then, the box office of the film showed a trend of “open low and go high”.
As the first batch of “Yangkang” audiences entered the cinema, the box office trend of “Avatar 2” rebounded, especially on New Year’s Day. On January 1, the box office reached 110 million yuan, far exceeding last week’s performance.
As of January 5, the cumulative domestic box office of “Avatar 2” reached 1.192 billion yuan, and Maoyan predicts that the total domestic box office will also increase to 1.502 billion yuan. Currently, “Avatar 2” has a score of 8.0 on Douban and 9.1 on Maoyan.
In the view of Wang Ming, a film and television practitioner, the epidemic has greatly affected the initial performance of “Avatar 2”. Avatar 2’s box office rebound is well-documented.
Although director James Cameron’s works have been screened for a long time, they are full of stamina. But how long the long-tail effect of “Avatar 2” box office can last is still unknown.
Wang Ming believes that the viewing window for “Avatar 2” has basically ended at present, and most of the audience who have the desire to watch the film have contributed to the box office; audiences who have not yet entered the cinema basically have no strong interest in watching “Avatar 2” , The attention of this part of the audience is likely to have been attracted by the masterpieces of the Spring Festival, and they will wait for the Spring Festival to enter the theater.
Recently, Spring Festival movies have been fixed, and masterpieces such as “Deep Sea”, “Man Jianghong”, “Wandering Earth 2” and so on have been on the hot searches in turn.
In an interview with Another Mirror, Wang Ming said: “On the one hand, the movie ticket price of “Avatar 2” is still high, which prevents some shallow interest viewers from entering the theater; The Spring Festival movie has already started to warm up, and the audience’s high desire to watch movies has been resolved by the Spring Festival blockbuster that is already in the preheating marketing, and it is difficult for “Avatar 2″ to attract more new audiences in the future.”
Cameron’s cash burn
As one of the most expensive movies in Hollywood history, “Avatar 2” has achieved its most basic goal: paying back its money.
According to foreign media reports, the production cost of “Avatar 2” is between 350 million and 400 million US dollars, which does not include its global marketing costs.
Because of the sequel, the shooting and production cycle is very long, and many new technological breakthroughs have been made, the cost of “Avatar 2” is very high. Cameron revealed that “Avatar 2” must be the third or fourth highest-grossing film in history (later renamed to enter the top ten or so in film history), in order to break even, and to make a profit, it needs to earn more.
In the global film history box office rankings, “Avatar 2” ranks 11th with a current box office of 1.482 billion US dollars, while “Fast and Furious 7”, which is ranked 10th, has a cumulative total box office of 1.515 billion US dollars. “Avatar 2” is expected to surpass and rank among the top ten in film history.
Among the top ten in the global film history box office, Cameron will own three films: “Avatar”, “Titanic” and “Avatar 2”. Marvel was the last one to occupy more than three seats in the global film history box office. Among them, “The Avengers” has a global box office of 1.519 billion US dollars, and “Avatar 2” is expected to surpass it before it is released. Coupled with the next three sequels of the “Avatar” series, Cameron will have the opportunity to surpass Marvel and dominate the box office charts.
According to the plan, the next three sequels of the film have been finalized, namely “Avatar 3: The Seed Bearer” to be released in 2024, “Avatar 4: Zulku Knight” to be released in 2026, and “Avatar 5: Finding Eva” to be released in 2028. “.
According to news heard by foreign media senior entertainment reporter Jeff Sneider, James Cameron is currently holding a 9-hour “Avatar 3”. Rumor has it that Cameron has handed over a 9-hour edited version of the film to Disney, and plans to cut it again after completing all 9 hours of special effects.
In terms of spending budget, compared with Cameron, Wong Kar Wai is still slightly inferior.
This article is from the WeChat public account “Another Mirror” (ID: DMS-012) , author: Liu Yuting, editor: Chen Yanxu, operator: Chen Xiaoyan, 36 Krypton is authorized to publish.
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related events
- “Avatar 2” global box office exceeded 1.5 billion US dollars2023-01-06
- The 4K remake of “Avatar” is scheduled to be released on December 12: revisiting the classics before the sequel 2022-12-12
- “Avatar 2: The Way of Water” starts pre -sale2022-12-07
- “Avatar 2” will be released in mainland China on December 16 2022-11-23
- “Avatar: Way of Water” released the latest poster and trailer, the movie lasts more than three hours 2022-11-03
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