Liu Cixin became the first “TCL Imagination Recommender” – science fiction collides with technology, imagination creates emotion

On January 9, 2023, TCL officially announced that science fiction writer Liu Cixin became the first “TCL Imagination Recommender”, and announced that he would cooperate with “The Wandering Earth 2” and “Three-Body Problem” to continue exploring the imagination and creativity of the “TCL Technology Universe”. Moved, using technology to restore the “cosmic level” sci-fi romance, let the imagination “flicker” in front of more people, and provide the power to go to the good.

The universe flickers, bringing light to the world

The changes and uncertainties in recent years have made the social mood more yearn for the glimmer of light in the distance, and more need the power of belief. Inspired by the imagination of Liu Cixin’s works, TCL responds to social emotions with the concept of “flicker”. “Flicker” is an objective physical phenomenon, caused by fluctuations in strength or energy changes, and is the collision of electron pulses and particles; it is often accompanied by the appearance of light, or brings new horizons, or brings bright enlightenment, or brings To be warm and moving – this is the “light” that the public expects in the current society, which is needed and believed by people.

TCL X Spring Festival movie “The Wandering Earth 2”

In “Three-Body Problem”, “From one to five in the morning, the whole universe will shine for you” is one of the most famous scenes. “Flicker” was originally a clue used by the “Three-Body Civilization” to frighten human scientists, and its plot also pays tribute to human beings’ persistence in basic science. In “The Wandering Earth 2”, human beings gather resources from all over the world to rush to a new home light years away, and the earth becomes a twinkling “white dot” wandering in the universe. “Flickering” is the signal of the civilization of the universe, and it is also a point of light to move forward with all our strength. It inscribes the love of human beings for their homeland and imagination of the unknown, and represents the good, the good, and the future.

The more impermanent the world is, the more moving it will grow. In life, “flickering” is also seen in the lights in the long night, the moment when the big TV screen is switched, and the driver’s kind “double flashing” reminder, etc., carrying more concrete and warm meanings. As “The Three-Body Problem” and “The Wandering Earth” were created from literary works into film and television works, and presented through technology and screens, the sci-fi imagination was also “flickered” from the universe to people’s eyes, bringing light and emotion to the world. .

Cross-boundary flickering, paying tribute to the boundless imagination

With a sci-fi suspense animation and an ID, TCL officially announced that Liu Cixin has become the first “TCL Imagination Recommendation Officer”, opening a new era of “TCL Technology Universe”. Immediately afterwards, it continued to announce that it would cooperate with the famous director Ning Hao, which led to the reunion of Liu Cixin and Ning Hao, which became popular on Weibo.

TCL releases sci-fi suspense animation, official announces Liu Cixin as the first “TCL Imagination Recommender”

“TCL Imagination Recommendation Officer” Liu Cixin

“I am ‘TCL Imagination Recommendation Officer’ Liu Cixin, and I look forward to more collisions between TCL’s technological universe and science fiction.” Liu Cixin said in the ID to TCL.

Since July last year, TCL has launched the “TCL Science and Technology Universe” series of scientific and sci-fi integrated marketing. First, it cooperated with the happy twist sci-fi film “Lonely Walking on the Moon” to launch “Follow the Light, Hero!” “Earth 2”, launched “Touching Together – Let’s Go, Homeland!” New Year CNY integrated marketing, and will also cooperate with “Three-Body” to launch “Twinkle, Universe!” integrated marketing to jointly form “TCL Technology Universe” The first phase of the trilogy.

TCL believes that science fiction is the ultimate imagination of technology. From chasing the light alone to flickering, from pursuing the future of technology to going to the homeland, TCL continues to explore the brand communication fulcrum that is close to the resonance of the public and social emotions, connects science fiction and science, science fiction and technological imagination, flashes across boundaries, and pays tribute to the boundless imagination .

Science flickers, moving the world of science and technology

The essence of TCL imagination is technological imagination. In May last year, TCL released the brand technology and humanities IP “TCL Vision (TCL VISION)”, focusing on the long-term positive role of “imagination” in the development of human technology and social civilization. Every time a TCL product is opened, it is a flickering moment, the radiance of technological imagination, opening up a world that carries countless changes and endless imagination.

Technology continues to shine, from display, photovoltaics, to terminals, TCL uses technology to let people see more “cosmic-level” imaginations. As a smart technology industry group with global competitiveness, TCL has grown from a telephone king and ace color TV to the creation of TCL China Star in the 42 years of development to break through the “lack of chips and screens” to transform and upgrade upstream, and in recent years to deploy new energy photovoltaics in TCL Zhonghuan The track has witnessed the cross-age development of technology, and also achieved the cross-class flickering of imagination. With constantly iterative technology, it has gone to a better future and brought more touches to more people’s better life.

Wei Xue, vice president of TCL Technology Group and chairman of the TCL Foundation, announced the establishment of the “TCL VISION Youth Imagination Fund”

TCL uses the power of science and technology to realize various imaginations, and also uses the responsibility of the enterprise to support basic scientific research. During the May 4th Youth Day in 2022, Wei Xue, vice president of TCL Technology Group and chairman of TCL Foundation, announced the establishment of the “TCL VISION Youth Imagination Fund” to support the development of youth culture and make youth imagination more free.

Last year, the TCL Public Welfare Foundation launched a university funding system for college students, young scholars and scientific research projects. Through the “Huameng Scholarship”, “TCL Science and Technology Innovation Fund”, and “TCL Young Scholars Program”, it invested in specific scientific fields and supported basic Innovation from the source of science. In addition, it signed a cooperation agreement with Southern University of Science and Technology, donated 10 million yuan to the school’s education foundation, and officially launched the first public welfare project “Southern University of Science and Technology-TCL Innovation and Entrepreneurship Lecture Hall” jointly created by the two parties to support the cultivation of young scientific and innovative talents . Previously, as an alumnus of South China University of Technology’s 1977 radio major, Li Dongsheng, the founder and chairman of TCL, donated a total of 140 million yuan to his alma mater to support the alma mater’s talent training and help more young scientific research talents to show their scientific and technological imagination.

Li Dongsheng, the founder and chairman of TCL, presents the award to his alma mater Huagong for the award-winning scientific research youth

Human imagination has made young Liu Cixin, and young Liu Cixin has created a “cosmic-level” sci-fi romance, while technology has restored the imagination of literary works by different means. Technology has allowed imagination to have richer presentation possibilities, and it has also allowed young people’s imagination to be better seen and recognized more widely. As long as science and technology continue to develop, imagination will flicker, provide the power to go to the good, and move your life and mine. TCL continues to use technology to take you to one after another “cosmic level” touch.