Sina Technology News Beijing time on the evening of January 11th, according to reports, mobile data and analysis company Data.ai (formerly known as App Annie) released a report today that the global mobile game spending in 2022 will be 110 billion US dollars, a year-on-year decline of 5%.
Spending on mobile games fell last year as consumers became more cautious in making purchasing decisions in response to rising inflation, the report said. “We’re seeing people becoming more price-sensitive and financially conservative, and that’s hitting games in particular,” said Data.ai analyst Lexi Sydow.
In recent years, mobile games have been growing rapidly, and major publishers have placed big bets on mobile game developers. Early last year, Take-Two acquired mobile game company Zynga for $12.7 billion. In 2016, King, the developer of Candy Crush Saga, was acquired by Activision Blizzard Acquired for $5.9 billion. In January last year, Microsoft It also announced the acquisition of Activision Blizzard for $69 billion.
However, this growth in mobile gaming has recently been challenged by a number of macroeconomic headwinds, including rising costs of living, as well as rising interest rates. Last year, people gradually returned to normal from the new crown pneumonia epidemic, which reduced the time spent at home and affected the game time.
In contrast, non-gaming applications are more resilient. According to Data.ai, the purchase value (consumer spending) of non-gaming apps will increase by 6% year-on-year in 2022, reaching $58 billion. This growth was mainly driven by subscriptions and in-app purchases on streaming platforms, dating apps and short video services such as TikTok.
Overall, global consumer spending on mobile app stores will reach $167 billion in 2022, down 2% year-on-year.
with apple The mobile gaming market is expected to face further headwinds in 2023 from the company’s recent rollout of privacy protections (transparency in app tracking), which will put more pressure on app developers.
Data.ai expects that due to reduced disposable income and changes in privacy protection ( Google Apple also plans to introduce protections similar to Apple), and global mobile game spending will decline by a further 3% this year to $107 billion.
Editor in charge: Liu Mingliang
media reports
Sina Technology Hexun Technology Hexun Technology IT Home
related events
- Global mobile game spending in 2022 will be US$110 billion, down 5% year -on-year 2023-01-11
- App Annie: Apple’s Google App Store generated $32 billion in revenue in the first quarter, a year-on-year increase of 40% 2021-03-31
This article is transferred from: https://readhub.cn/topic/8muBsrtvSjq
This site is only for collection, and the copyright belongs to the original author.