On January 14, 6 Spring Festival films started pre-sale. Lighthouse Professional Edition data show that as of 22:07, the pre-sale box office reached 60.321 million yuan. “Unknown”, “Man Jianghong” and “Wandering Earth 2” ranked the top three, with pre-sale box office of 21.766 million yuan, 17.196 million yuan, and 11.949 million yuan respectively. In terms of popular movies, “The Wandering Earth 2” is regarded as the most powerful contender for the Spring Festival box office champion. However, Zhang Yimou’s film “Man Jianghong” is also not to be underestimated. The film received a strong word-of-mouth response after a small-scale test screening recently. Many agencies have raised their box office expectations, and the box office is expected to reach a maximum of 3 billion yuan. At the level of beneficiary companies, Huanxi Media is the main controlling producer of “Manjianghong”, and Maoyan Entertainment, Light Media, etc. also participated in the investment. | Related reading (China Securities Journal)
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