Blizzard and Netease talk about the collapse: the dispute over IP control

Two months after the “breakup” incident between Netease and Blizzard fermented, Blizzard and Netease determined that the negotiation failed and they would not renew their cooperation. On January 17, Activision Blizzard officially announced that it would suspend the national service game service on January 23 in accordance with Netzhiyi’s service suspension announcement. A reliable source close to Blizzard said that the reason for the breakdown of the entire negotiation was that NetEase wanted to fundamentally change the form and structure of cooperation between the two parties, which would cause Blizzard to lose control over the game IP, which Blizzard cannot accept. | Related reading (First Finance and Economics)