Apple is developing a cheaper version of the AR headset, which is about the same price as the iPhone

Apple headset rendering

Phoenix Net Technology News Beijing time on January 18th, although Apple’s first AR/VR headset has not yet been released, people familiar with the matter said that in order to attract more users, Apple is already developing a cheaper version.

Apple has discussed pricing its first mixed reality headset at around $3,000, which could test just how much Apple fans are willing to spend on an Apple device. But Apple engineers are already working on a more affordable headset that could appeal to more consumers, according to three people familiar with the matter.

Apple has discussed pricing the more affordable headset at a price point comparable to the iPhone, according to a person familiar with the matter. Currently, the price of the iPhone 14 is between $800 and $1,600 (about 5,426 yuan to 10,000 yuan). To achieve the lower price, Apple engineers have discussed using cheaper components on this cheaper device than the first-gen headset, which was packed with cutting-edge technology. Both headsets will incorporate VR and AR technologies, allowing users to switch back and forth between digital and real-world experiences.

According to other media reports, Apple still plans to launch its first mixed reality headset this year, but the more important follow-up product – lightweight AR glasses – has been delayed due to technical challenges. Apple originally hoped to release AR glasses after the debut of the mixed reality headset, but that part of the plan is now on hold. According to people familiar with the matter, Apple will launch a lower-priced mixed reality headset in 2024 or early 2025.

The change in plans underscores the challenges Apple faces in moving into a new industry. Apple is betting that AR and VR devices could become a major moneymaker, but the technical challenges of making a consumer-friendly product have plagued many companies in the tech world. Apple’s original dream was to deliver a pair of lightweight AR glasses that people would wear all day. It now appears that if it does materialize, it will be many years away.

Apple declined to comment. (Author/Xiao Yu)

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