After the anchor Dong Yuhui and others became popular all over the Internet, how effective is the live e-commerce of New Oriental Online, which is about to be renamed “Oriental Selection”? The financial report shows that New Oriental Online’s total revenue in the first half of fiscal year 2023 reached 2.08 billion yuan, an increase of 262.7% from 573 million yuan in the same period in fiscal year 2022, and its pre-tax profit reached 760 million yuan. From June to November 2022, New Oriental’s online gross merchandise volume (GMV) reached 4.8 billion yuan, the number of followers on Douyin was 35.2 million, and the number of paid orders on the Douyin platform was 70.2 million. | Related reading (Daily Economic News)
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