On January 17, market research firm Canalys released the latest data on the global smartphone market for the full year of 2022 and Q4. Among the top five manufacturers with market share in 2022, Chinese manufacturers continue to occupy three seats. Xiaomi ranks first among Chinese manufacturers with a market share of 13%, and its global ranking remains stable at third.
Despite the challenges posed by force majeure in India, one of its key markets, Xiaomi’s global market share remained stable. This is mainly due to Xiaomi’s extensive market layout. According to the financial report for the third quarter of 2022, Xiaomi ranks in the top three in smartphone shipments in 52 markets around the world, and top five in smartphone shipments in 64 markets.
The high-end strategy vigorously promoted by Xiaomi has also made good progress in the Chinese market. According to data from market research agencies, after the launch of the Mi 13 series, Xiaomi has ranked first among domestic manufacturers in terms of sales share in the price range of 4,000-6,000 yuan for two consecutive weeks. On the Jingdong platform, the favorable rate of the Mi 13 series also exceeds 99%, continuing the good reputation of the 12S series and MIX Fold 2 after their launch.
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