Xiaopeng Motors cut prices harder than Tesla

Not long ago, Tesla China launched a large-scale price cut. Following Huawei’s launch of AITO, Xiaopeng Motors has become the second domestic car company to follow Tesla’s price cuts. On the afternoon of January 17, Xiaopeng Motors officially announced a price cut, with an overall drop of 20,000 to 36,000 yuan. It is worth mentioning that Xiaopeng Motors was once the leading enterprise among the new car-making forces. In the first half of last year, Xiaopeng Motors delivered a total of 69,000 new cars, a year-on-year increase of 124%, ranking first among new forces. | Related Reading (New Quotes)

Yan Dong

After Tesla’s sharp price cuts a few days ago, industry data shows that orders have increased several times. Those who were hesitant before placed an order. It may have been a potential customer of Xiaopeng Weilai, and they also placed an order. The rights protection of car owners who bought at a high price brought some troubles, but the sudden increase in performance is a real joy.

The follow-up of domestic new energy car companies is not only to deal with price butchers like Tesla, but more importantly, to snatch more customers from the oil car market. Last year’s data showed that oil cars accounted for 80% of the total. market share.

But by means of price cuts, a large company like Tesla may be able to offset costs through technological advancement or large-scale production. But for new domestic forces, it may be difficult. From the consumer side, whether the configuration will be reduced is one thing that car owners worry about. From the perspective of the capital market, whether the finances of the new forces will deteriorate again is something investors are worried about.

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