Jideli is a condiment manufacturer, mainly engaged in the condiment business, with a development history of more than 20 years. It uses the “multi-brand strategy” to segment customer groups, and creates functional and nutritious products for consumers’ different cooking needs and consumption scenarios. It is one of the representative enterprises for upgrading the local condiment industry in Xinghua. Geely has recently completed a B-round financing of 200 million yuan. The investors are Jiangsu Provincial Industrial Fund, Wuchan Zhongda Group, and Wenrun Investment, a subsidiary of Wens Co., Ltd.
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