Zong Jiayan
Compared with domestic sports brands such as Li Ning and Xtep that have fallen, Anta has secured its position as the number one sports brand in China in the past few years by relying on its multi-brand route and high-quality marketing of continuous sponsorship of sports events. The market capitalization of HK$300 billion, the revenue of nearly 50 billion yuan and the net profit of nearly 8 billion yuan are enough to explain everything.
Ding Shizhong, 52 years old this year, is the founder of Anta. Although he is no longer the CEO, he still serves as the chairman. Ding Shizhong’s elder brother, Ding Shijia, 57, still serves as the vice chairman. Therefore, although the management has adjusted, it is still Ding Shizhong. The world of home. Just like the bigwigs of the Internet have resigned from their first-line management positions and retreated behind the scenes in recent years, 48-year-old Lai Shixian and 52-year-old Wu Yonghua jointly manage Anta, and with the command of the bigwigs behind, there should be no Big mistake.
Today, Anta’s stock price is basically judged, currently at HK$116, a slight drop of 0.4%. Since October last year, Anta’s stock price has skyrocketed, rising from 68 yuan to today. It can be said that the capital market is still optimistic about Anta’s future. Although the financial report has not yet been released, the performance of the semi-annual report is still very good.
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